Marketing Budget for Android Apps - Android Q&A, Help & Troubleshooting

Hi all,
I'm new to this forum and I hope I'm posting in the right thread. Nowadays, many app developers are marketing their apps using incentivized ad model where users are rewarded (with cash, mobile data etc.) in exchange for installing and engaging with an app for example.
I would like to ask if any fellow members here knows what's the typical app marketing budget (per campaign) for the following category of app developers below:
- Indie developer
- Medium sized developer
- Major developer
My current research shows that the figure rarely goes above $30,000 even for major developers and will be significantly less for mid-size and indie developers.
Thanks in advance to anyone with experience who can advise.
Veronica

Related

[Q] Kids apps sold within a wide subscription

Hi,
Question for kids apps developers...
I would really appreciate you opinion on this one.
We believe the app store model is not working well when it come to small kids
No niche categorization ( within the “kids” world )
Added value app are “buried” by tons of low value apps
lot’s of sexual & violent apps on app stores
Parents dislike the ongoing pressure to buy or unexpected purchases
MOST importantly to this forum - Good kids apps are NOT rewarding to most app developers (pushed down by mega brands/monetizers)
We would like to offer our audience (close to 1 million kids) a premium subscription based service for parents and reward developers based on real usage (real minutes spent on their app) dividing the revenues among them. so instead of one time compensation, it would be spread over time.
What do you think???
Some more info on our website
BTW- I'm not posting this to sign you up, I'm sincerely looking for your feedback and your expectations from such a service.
Thanks!
Eldad from Kidoz
Good idea.
One of device brend (don't remember what) recently presented "sandbox" mode on their devices. Parents can activate this mode and then kid play without any danger. You could integrate your "market" there But google play policy don't allow to modify apk files via applications...

How to make money from app?

Hi everybody!
I am a developer and want to monetize my app.
Can you advice me ad networks? or other ways to do that?
Thank you so much!
2 ways
There are two main ways to make money from mobile app.
One: you create an app and charge people for using it. You decide they should pay you through app purchase or in-app purchase. People usually don't buy an app unless it's very popular. So I suggest you offer in-app purchase. You can let them use one part of the app free (to make them like it) and pay money to use the app completely.
Two: you create a free app and allow advertisers to put their ad in your app. You and advertisers will work through a mediate platform. I have used 3 mobile ad platform: Admob, StartApp, Adsota. And I recommend Adsota & Admob. StartApp is ok but the 2 other two just work better for me,
In case you want to show video ads, instead of banners/pictures. I heard that AdColony is great for video advertising. But haven't used it myself yet.
We are living in 2015, so now free-app model much more popular, then paid
Admob + In-app purchases is the best way, I suppose
In XDA, there is a thread "how to monetize your android application". that is to tell you how to monetize your application. that worth you to read if you want to make money from App.
3 ways is minimum
You should cover all users. Some can pay, some can watch video to get some features in your app, other can see banner or other static ads. The main thing is your app's quality. Good luck!
I would recommend adding ads to your app and create a version that users can buy to remove the ads, win win situation
An amazing website!
konop said:
Hi everybody!
I am a developer and want to monetize my app.
Can you advice me ad networks? or other ways to do that?
Thank you so much!
Click to expand...
Click to collapse
Hello! There are many sites like admob.
You should try to promote your app using companies like "Waypedia". They even make a marketing strategy for your app!
Work on building brand awareness by making profiles in the social networks, set up a website, use Google Adwards, create a blog for the user, etc.
best is admob
Sent from my LENOVO A760 using Tapatalk
Admob + In-app purchases :good:
AD Cooperation
if you want to monetizate your app via ads, maybe you can try :Adxmi
if you have interest to know more ,please add my skype: xuxiaocheng_3.
konop said:
Hi everybody!
I am a developer and want to monetize my app.
Can you advice me ad networks? or other ways to do that?
Thank you so much!
Click to expand...
Click to collapse
Hi there!
There are a bunch of ad networks that are doing pretty good job. But have you consider to work with multiple ad networks at the same time? One way should be signing up on each ad network a be sure that you don't miss any possible and potential revenue. But there's an intelligent way to do that, this is, trying Programmatic Mediation. There are few good companies like Fyber, Sueprsonic or Appodeal, the one I am using and the one I am completely satisfied.
Whatever you choose, the advantages are clear:
- 1 sign up, 1 SDk all the market
- Higher incomes because they operate globally
- Higher fillrate because the pool of advertisers is the biggest, because you will work with all of them
- Because everythiong in Mediation is programmatic you will have more time to focus on developing than managing your ad inventory
- Probably your earning will boost
Ping me if I can help you by providing more info
Cheers!
Tips for making money from app -
1.The Freemium Upsell. This requires having a second version of your app that's paid
2.In-App Purchases
3.Ads
4.CPI Networks (Cost Per Install)
5.Sponsorship.
App monetization
Hi!
As many have said, the main ways of making money for your app are : adding IAP and work with ad networks. Our company has recently launched a FREE WiFI SDK for developers-this SDK will help you both increase user retention and ad revenue as we work with some ad networks. If you are interested in integrating the SDK, please feel free to contact me at [email protected] or check out WeShare WiFi SDK.
We'd love to hear from you and help your app grow
Cheers!
Yijia
I would like to monetize my app thanks to Admob, mMedia or Inmobi. Advantages and drawbacks of these mediate platforms?
Explore Clickky monetozation solution
I’m sure that with Clickky ad formats as well as optimization engine you can increase earnings from mobile advertising.
With one of the strongest demand in the industry, we can guarantee max fill rates as well as high eCPMs. For top publishers, our eCPM rates easily reach $15.
In case you may be already satisfied with your current advertisement earnings; however, what we offer is to help you to monetize unsold inventory, to scale up to fill rates in specific geos or overall eCPM increase thanks to integrating Clickky monetization tools.
By being connected to most ad exchanges and mediators in the industry, our Clickky team strives to maximize fill rates of our publishers and; therefore, to increase their revenue. We'll adapt to your preferences – in case your fill rates are low in, for example, the European region – we'll make sure to provide you with an appropriate demand and so much more...
It also depends on your app - what does it do?
If it's a game with somewhat fast level clearing(~1-3 minutes), you could add an interstiital every 3 levels or so.
Add a top/bottom banner and an in-app purchase to remove them completely.
For games you can also reward in-game coins for the user if they watch a video ad. Think there was an article regarding this -> and it was the least intrusive ad, most people would watch a video ad if they got some sort of in-game reward.
Monetization basics
konop said:
I am a developer and want to monetize my app.
Can you advice me ad networks? or other ways to do that?
Click to expand...
Click to collapse
Different monetization models for mobile apps:
Premium: users pay to have access the app.
Freemium: there is a "free" limited version of the app for the users to test before they decide to get the full version.
Subscriptions: payments are made weekly/monthly/yearly.
In-app advertising: keeps the app free to play, developers profit implementing ads in different formats (banner, native, videos, interstitials, etc.)
In-app purchases: users need to pay to have access to certain elements or special features of the app. But the app itself is still free.
All of these models can be combined. Experienced developers have had good results mixing in-app ads with in-app purchases.
The most popular monetization model is in-app ads (free to play). To implements this model in your app you can choose an ad network, or go with mediation.
I would say mediation is the best you can do, since it makes several ad networks compete in real time, so you can get the highest paying bid. Try Appodeal! You can integrate various ad networks in one stable SDK. And with the help of their 24/7 support team, installing it in your app should be fast and easy.

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Gauging interest in alternative monetization strategies

Hello developers, I am part of a team exploring alternative monetization techniques for free/freemium apps and developers.
We plan on supplying an alternative method to advertisements to allow developers to make free apps/games and monetize them without invading or distorting the user experience with advertisements.
If you have developed an app recently, what monetization strategy did you use?
If you used advertisements, were you satisfied with how they were implemented in the app?
As a user, are you bothered by the presence of advertisements in the apps you use?
We are developers working on a framework to supply developers with an alternative income source to advertisements that is non-intrusive and doesn't rely on user information.
If you are interested in using a solution like this please let me know, and have a good day.

Focus on Mobile App Monetization Strategies

Hello Everyone,
Apologies if this is not the correct place to ask this question
I am working on my app building strategy for my running food chain outlet and was wondering how can I utilize the application to monetize my business.
What are the correct ways in which I can make my application better and known to people?
Any suggestions would be acceptable
Thank you
While developing a Mobile Application you must take care of alot of things, that if you are building a Mobile Application is it feasible to build so? Are you getting any revenue after building that specific application?
Here are some mobile app monetization strategies that you should consider while building an application-
1. Use Application Ads to build your customer and subscriber base so that it can help you to increase your mobile app revenue.
2. Use Video promotion and social media promotion for your app to make it popular and known to people
3. Make your app teasers and try to promote them for a better return on investment.
4. Write some engaging content and promote that in order to get some monetisation
These are some useful ways to promote your app and monetize it with a great idea, rest depends upon the type of app you have and what are the consequences of promoting that app.
Restaurant app development and marketing
ashwaryaralhan said:
Hello Everyone,
Apologies if this is not the correct place to ask this question
I am working on my app building strategy for my running food chain outlet and was wondering how can I utilize the application to monetize my business.
What are the correct ways in which I can make my application better and known to people?
Any suggestions would be acceptable
Thank you
Click to expand...
Click to collapse
Your question isn't really clear. Are you at the development stage of your mobile app or are you at the marketing stage?
1. You mentioned that you're working on an app building strategy (development) and you want to know how you can use your app to monetize your business.
I can answer this but could you please tell me what purpose your app is going to serve? Like is it a food delivery app?
2. How can you make your app better and increase its awareness (basically? marketing)
Again, could you please specify the main features of your app. There are numerous ways to market your app, the strategy you should adopt depends entirely on your app.
I’m going to answer both of them. In case someone else might be looking for an answer as well.

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