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On July 27, Sogou announced that Tencent had issued a preliminary non-binding acquisition offer to Sogou. If the deal is completed, Sogou will be delisted from the U.S. stock market and become a wholly owned subsidiary of Tencent.
Sogou is the second-biggest search company in China, with a large number of users. The number of daily active users of the Sogou input method exceeds 480 million, and the daily peak number of voice requests of the Sogou input method reaches 1.4 billion. The Sogou input method continues to be the largest voice recognition application in China. More importantly, Sogou is a technology company that focuses on AI research in the language field. Its accumulated technical capabilities in speech recognition and translation are also among the top in China. Therefore, it is easy to see that AI will be the core value of search app development in the future. AI is mainly based on human-computer interaction and involves language understanding at the perception and cognitive levels. Secondly, the core is language, and the reading and reasoning ability is improved around the machine. As a future-oriented frontier research, AI needs more exploration and discovery.
Looking back on the birth of search applications, the Internet is a radical transformation of the way people access information. With the development of technologies, enrichment of information forms and content on the Internet, and change of user habits, search applications also start to change. Giant enterprises hope that users of their products will gradually rely on the search application entry provided by the system, and that their search applications will become the most important distribution channel for content producers and the most reliable information source for content users. The longer-term plan is to gradually change people's search habits.
However, there are two key points for the success of the search application: technology and content. Technology determines the search experience, and content is the foundation of search.
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This article is partly published on the public website，If there is any infringement, please contact me to delete it.
Very interesting, thanks
You've probably wondered how to keep your users engaged over the long haul, in the fickle mobile app market. Fortunately help is on the way!
AppGallery Connect represents a plethora of premium services, such as A/B Testing, Push Kit, App Messaging, App Linking, and leaderboard, which can help you retain and activate users. AppGallery Connect released a set of refined operations tools designed with the goal of enhancing user experience, helping attract and engage users in new and exciting ways and markedly improve business prospects.
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Gain Crucial Insight into User Preferences
A/B Testing provides for informed, data-driven decision making, facilitating more effective operations. It allows you to conduct group experiments to determine user preferences with regard to UI design, copywriting, and product functions. A/B Testing does not boost user activity on its own, but it sheds light on user priorities via high-level data, giving you the tools to boost your DAU and MAU.
For instance, an app development team had designed multiple update variants for the app's home page, and had hoped to determine the optimal option. It used A/B Testing to distribute these variants to targeted user groups, with the goal of soliciting feedback. The test revealed that one specific variant facilitated a staggering 25% increase in user activity. Unsurprisingly, the team opted to apply the variant as the app's new home page.
In another example, an app development team conducted a test involving two user groups before unveiling a new function that they anticipated could facilitate greater user engagement. The function was only available to one of the user groups. Two weeks later, the daily active duration of users in the treatment group was half an hour longer than that of users in the control group. Considering this highly-revealing data, the team opted to release the function, and it proved to be a right choice as the app's daily active use time rose by an impressive 15%.
Targeted Push Notifications
Push Kit establishes multiple cloud-device messaging channels that push messages to users under their permissions with seamless efficiency, achieving a mind-blowing 99% delivery rate. Push Kit allows you to select targeted audiences, and send messages with pinpoint precision, freeing users from the distracting, and undiscriminating traditional marketing campaigns. The Kit offers diverse messaging formats, including short text, long text, and images, enabling you to tailor messages to best attract users.
Users often expect to be informed when a favorite product is released or on sale. Push Kit helps you push specific messages to targeted audiences in real time when users allow for it, making premium content and highly-relevant information accessible in an instant, which contributes to soaring user engagement. A good example of this phenomenon is a video app that recently integrated Push Kit and boosted its DAU by a remarkable 20%.
Context-Specific App Messaging
Irrelevant messages can be distracting, and cause user backlash, often leading to app uninstallations. App Messaging helps you avoid this pitfall, equipping you to send highly relevant messages that enhance user retention and engagement, rather than detract from it. Furthermore, you can define events to trigger messages in specific scenarios, to send messages that reach users at just the right moment, such as those instructing users to perform anticipated operations.
A call screen theme customization app used this service to great effect recently, after having released a new theme. The theme was largely ignored by users initially, and to attract more users to the theme, the development team integrated App Messaging, which enabled the app to send new theme release notifications to specific users. After these users signed in, App Messaging would allow the app to recommend themes according to the users' preferences, causing more users to view and select themes. Just three weeks in, the app saw its usage increase by 11%.
Moreover, App Messaging has the following features which encourage users to use your key app functions.
Precise targeting: Triggers targeted messages to account for wide-ranging user behaviors and services in all conceivable scenarios.
Diverse formats: Displays messages in pop-up, banner, image, and custom formats with a variety of configurable message elements, encompassing images, colors, text, buttons, and redirection.
Message data: Collects data related to message displays and taps, and utilizes it to conduct high-level conversion funnel analysis.
Large-Scale User Mobilization, with Deep Linking to In-App Content
With App Linking, you can create links to specified in-app content. It allows you to create cross-platform links, both long and short, that still work even when your app has not been installed by a user. When the user taps a link created in App Linking, they are redirected to the specified in-app content. In the event that the user has not installed the app, App Linking will direct them to AppGallery for download. After download and installation are complete, the app will launch automatically under users' permissions, with the in-app content displayed for the user. App Linking streamlines the redirection process, saving users time, and allows you to engage greater numbers of users by providing content of interest.
One effective way to utilize App Linking is to send deep links by SMS or email (when authorized by users) that allow users to claim unconditional coupons. Once the user opens the link, the relevant in-app content will pop up for them, allowing them to claim the coupon, or if they do not yet have the app, they will be directed to AppGallery for app download, before proceeding. App Linking helps you transform potential users into active ones in a wide-ranging manner.
In addition, App Linking boosts views of specific pages by waking up inactive users and converts mobile website users into native app users. It also helps you analyze the link performance of each traffic source based on the tracing parameters, so that you can find the platform that can achieve the best promotion effect for your app.
Operations Services, a Literal Game-Changer in User Engagement Boosting
Operations services in HUAWEI AppGallery Connect offers a diverse array of functions, including gift packages, game achievements, and leaderboards. Leaderboards and achievements are effective ways to keep users plugged in to a game. The presence of a leaderboard encourages game players to compare scores and levels with those of other players. Real-time player leaderboards, either offered in a floating window or through the game app itself, can install a highly-competitive and loyal user base. Similarly, achievements can inspire players to dive into the game and commit to honing their skills. You can opt to add achievements on a regular basis to keep your game fresh, and attract a passionate cadre of hardcore gamers.
HUAWEI AppGallery supports versatile global app distribution to address all conceivable usage scenarios, and to all major device types, reaching 700 million Huawei device users. The platform's innovation-conducive growing and operations service portfolio gives developers the tools to attract and retain users with newfound ease, thus winning over abundant support from users for you.
To learn more details, please visit https://developer.huawei.com/consumer/en/service/josp/agc/index.html
In September 2020, prominent game engine Cocos, integrated HUAWEI Push Kit, having previously integrated HUAWEI Account Kit, IAP, Ads Kit, and Game Service, enabling developers to better serve users, with quick and precise push messaging. It also helps you, as the developer, maintain closer ties with users, while increasing user awareness of and engagement with your apps.
For details about the integration process, please refer to the Cocos official development guide.
Pushing high-quality messages can help stimulate user interest. However, too-frequent or inappropriate messaging can annoy users, even causing them to uninstall apps. Therefore, it's necessary to not only guarantee message content, but also formulate appropriate policies for push messages. Fortunately, Push Kit has got you covered in every regard.
1. Scheduled Messaging – Message Pushing at Just the Right Times
Mobile gamers must maintain a high level concentration while playing, and often choose the time after meals, before bed, or other idle time – that is when it is most ideal to push messages. With scheduled messaging, you can set push tasks in advance and make sure that they are executed on time, which helps flexibly implement operations, and maximize user activity.
2. Subscription – Precise Message Pushing, with In-Depth Insight into Players' Preferences
Players' focus tends to shift as the game progresses, and thus, it's important need to push content that would actually interest them. Thanks to the subscription function, you can how precisely push messages tailored to game stages, payment habits, and player interests, ensuring that the pushed content is suitable for every user.
3. A/B Testing – Message Content Based on Test User Feedback
With A/B testing, you can use test user feedback to select optimal messages, and push them out to targeted audiences.
4. Engaging Emojis – Enriching Message Content, for a Higher Tap-Through Rate
You can add emoji emoticons to messages to attract more players and send your game's tap-through rate soaring through the roof.
Push Kit also provides you with a range of basic functions, such as an operations console and push reports, which can be harnessed to enhance operations across the board.
For more details, you can go to:
Official website
Development Documentation page, to find the documents you need
Reddit to join our developer discussion
GitHub to download demos and sample codes
Stack Overflow to solve any integration problems
OW2, a global open source software community based in Europe, has recently established the Quick App Initiative, an interest group for global developers to exchange ideas about quick app related technologies. The group will gather global experts from a wide range of industries and fields to explore new applications in various vertical fields for quick apps, while also fostering technological innovation, entrepreneurship, and ecosystem.
Mr. Xuemin Wang, Vice President of the Huawei European Research Institute, noted that the OW2 Quick App Initiative was created in support of the W3C MiniApp model (represented by quick apps) to foster industry consensus, to raise awareness of this empowering dynamic, and to engage the global developer community. Together, initiative participants will expand this emerging ecosystem to create and deliver innovative applications across the many industries of a new digital era.
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The OW2 Quick App Initiative will collaboratively and openly deliver guidelines, best practices, reference documents, open-source development tools, code templates, and other benefits. The initiative welcomes individuals, enterprises, and organizations of all types and from all geographies, including hardware vendors, content and service providers, or research institutes.
"It is always a proud moment to work with industry partners to launch a new initiative. We look forward to growing the Quick App open source ecosystem within our community."
Cedric Thomas, CEO, OW2
To learn more about the OW2 Quick App Initiative, please visit:
OW2 Quick App Initiative
Quick Apps are low-code, no-install applications that implement emerging W3C MiniApp standards to offer consumers and developer multiple benefits. This OW2 initiative is an open forum that fosters the Quick App ecosystem in Europe. It aims to (a) raise awareness; (b) explore use cases and build...
quick-app-initiative.ow2.io
MiniApp Model (Represented by Quick Apps) to Play a Major Role in New Era
Digitalization has inspired a whole host of new services that have revolutionized daily life. For example, hospitals have launched online registration and consultation platforms, airlines have opened up online booking and boarding; merchants offer promotions on e-commerce platforms; and mobile game companies have made their games easier than ever to access. MiniApp is a new web-based model for mobile app development that lowers the “friction to use” dynamic: no installation, tap-to-use, and instant access. It enables users to easily and almost instantly access content and services whenever and wherever they need them.
As pointed out by Mr. Xuemin Wang, Vice President of the Huawei European Research Institute, MiniApps are sure to play a critical role in the upcoming digital era. Quick apps, as an implementation of MiniApps, are remarkably easy for users to find and access, and address a broad range of mobile device usage scenarios, including those on Huawei devices. Users only need a single tap (or they can simply scan a QR code, or select a web link) to run quick apps. And, since quick apps are based on native rendering, just as native apps are, users can enjoy the same experience as with native apps, but without the hassle of the installation process.
Meanwhile, another advantage of quick apps is easy development, which can help developers quickly seize opportunities in this new digital era.
"In innovation projects, the quick deployment of developments is a decisive factor and very intensive in time. Quick App helps us to overcome this limitation."
Pablo Coca, Business Development & Operations Director at CTIC, W3C Spain Chapter Host.
More information can be found in the Quick App Initiative White Paper:
Quick App
White Paper
quick-app-initiative.ow2.io
Rapid Growth in China and Enormous Potential in Europe and Other Regions
The MiniApp model is quickly taking shape in China. Recent data shows that approximately 10% of Internet traffic in 2020 came from MiniApps. Currently, quick apps can be accessed on more than 1.2 billion online devices, and have a user retention rate over 70%. Compared with figures from last year, the number of active users of quick apps has increased by 37%, and the number of quick apps has increased by over 46%. Given their innovative user experience, quick apps have become a highly empowering and cost-effective choice in the 5G era.
In Europe, and many other regions, the MiniApp model has yet to be promoted on a major scale. Nonetheless, it offers enormous potential, allowing users in these regions to access games, go shopping, book airfare and hotels, take public transportation, and access public services, all without the trouble of installing an app. This saves both storage space and time, and enables a new “here and now” app access and usage dynamic, while enriching digital living immeasurably.
"The market opportunity for quick apps is enormous."
Brian Meidell, FRVR CEO
"Consumer experience has changed tremendously. Let's bring new standards to the market. Let's facilitate content production for quick apps."
Ilker Aydin, Famobi CEO
In the process of boosting the global quick app ecosystem, Huawei has also delivered supporting technologies to developers. Huawei Quick App IDE provides full-process capabilities for quick apps, covering quick app design, development, debugging, testing, building, packaging, and release, for multi-platform app development and operations on a wide range of devices, with global distribution through a single point of access. Huawei also provides developers with a wealth of HMS Core capabilities, including Account Kit, In-App Purchases (IAP), Location Kit, and Push Kit, which are crucial for bolstering product capabilities, optimizing user experience, boosting ad monetization, and expanding the service and distribution scope.
According to statistics collected for the first quarter of 2021, the global Monthly Active Users (MAU) for Huawei Quick Apps witnessed a year-on-year increase of 150%. The total number of global Huawei Quick Apps had reached a staggering year-on-year increase of 260%. Huawei will continue to work with the open source software community OW2 to promote the accessibility of quick apps and nurture crucial innovation.
About OW2 and the MiniApp Model
The open source community OW2 is an independent non-profit organization founded in 2007 and headquartered in France. It is dedicated to promoting industry-level open source software enablers for enterprise, and building a service ecosystem.
The MiniApp model is defined under the World Wide Web Consortium (W3C) and includes a set of standards jointly formulated by companies including Huawei, Alibaba, Baidu, Google, and Microsoft to adapt to devices and operating systems from multiple vendors.
原文链接：https://forums.developer.huawei.com/forumPortal/en/topic/0202598322284020259
原作者：Quick App
As exercise and health apps have become mainstays, home-based workouts have also become the norm.
However, the sheer number of workout apps in the market has led to fierce competition, which places high requirements for user retention and conversion. To help you fine-tune your operations based on user behavior, Analytics Kit 6.3.0 comes with newly-released exercise and health industry reports that provide in-depth insight on user behavior, which can prove invaluable for optimizing marketing strategies, via data overview, payment analysis, behavior analysis, and community and after-sales information.
1. Overview of Core Indicators
Data overview displays basic user data such as the numbers of total users, new users, active users, and paying users. Clicking Add filter, you can view these data by platform, app name, user attribute, and audience.
*For reference only
2. Payment Analysis, Helping You Monitor Member Payments and Course Sales
Membership operations and payment conversion are also key components of operations. On the Payment analysis tab page, you'll be able to get a clear sense of member payments and course sales via indicators such as the number of new paying members, revenue from paying members, percentage of users who pay for membership, course revenue, and top 10 courses.
*For reference only
*For reference only
3. Behavior Analysis, Allowing You to Quantitatively and Scientifically Analyze Data Indicators
How do we evaluate the contribution rate of each ad slot or determine which products in the app are most popular? How about the effects of each promotion activity? The Behavior analysis tab page answers these questions as it presents the number of ad slot clicks, completion rate of activity goals, number of activity sharings, as well as data related to course analysis and activity conversion analysis. For example, you can view the contribution rate of each ad slot to determine the amount of traffic they attract, and then optimize the allocation of resources accordingly.
*For reference only
*For reference only
4. Community and After-Sales Analysis, Boosting Your User Stickiness via Feedback
Community and after-sales analysis displays user performance based on the following data: the numbers of active users in the community and in each section, sections that new posts belong to, post sharing channels, and the average number of times each user contacts customer service. This is enormously helpful, since the community and after-sales modules are frequently used by users, and community contents and posts also effectively reflect user retention. For example, through the number of active users in each section, you can determine which sections are most active, and then ramp up promotions there, or recommend these sections on the home page to boost user stickiness.
*For reference only
Last but not least, based on the event tracking templates for the exercise and health industry, you can improve the quality of data collection and the efficiency of event tracking to implement the industry's digital and intelligent transformation.
To learn more, click here to get the free trial for the demo, or visit our official website to access the development documents for Android, iOS, Web, and Quick App.