Privacy and security is a key tenet of the Huawei Mobile Services (HMS), and Huawei puts a strong emphasis on ensuring that its various services – including HUAWEI Ads, HUAWEI AppGallery Connect, AppGallery, Petal Search, and more – achieves the highest level of privacy compliance and standards. As a testament to this dedication, HMS achieved the ePrivacyseal accreditation from ePrivacy back in 2020.
ePrivacy is one of the world’s leading organisation for certifying data security and privacy protection. The organisation applies high technical and legal standards in carrying out the tests forming part of the certification process, including adherence to the General Data Protection Regulation (GDPR) from the European Union. In particular, the ePrivacyseal certification can only be achieved after an in-depth audit of a company's online and mobile products. The catalogue of criteria for certification is continuously being adapted to the interpretation of GDPR and other data protection laws, designed to ensure that companies are completely compliant with the regulations.
Image Source: https://www.eprivacy.eu/en/privacy-seals/eprivacyseal/
The ePrivacyseal certification involves a lengthy and extensive accreditation process to ensure compliance with various global data protection standards. The organisation experts conducted an in-depth audit of the various HMS services over a three-month period, examining each product in light of any applicable technical, organizational and legal requirements. Therefore, the ePrivacy certifications are an indisputable testament to Huawei’s commitment to providing compliant and trusted services through HMS.
Protecting user privacy remains a top priority for Huawei, and is a key tenet that is strictly enforced across the company’s various business units and subsidiaries. HMS is steadfast in its goal to serve its users while remaining compliant with the laws and regulations around the world. The company achieves this by not only integrating industry-leading security technologies, but also adopting a privacy-first mentality when approaching its product design. In protecting user privacy, Huawei has outlined four pillars of privacy – Transparency, Benefits to User, [SL1] Security, and Legal Compliance – that informs every single phase of its product development process.
For instance, Huawei employs local differential privacy technology to preserve the privacy of its users, which prevents original information about the app from being uploaded. This is done so by masking users’ individual data with statistical noise so that the uploaded information cannot be associated with users device. Relevant differential privacy patterns only emerge when individual data merged with the data of a large number of other users to average out the noise information. These patterns ensure that Huawei is unable to collect personal information that can identify individual users, meeting the requirements laid out by various global laws and regulatory processes.
In addition, HMS has obtained a significant number of privacy and security certifications recognised globally over the past few years. These include ISO/IEC 27001 and CSA STAR security certifications in 2015, as well as the ISO/IEC 27701, and ISO/IEC 27018 in 2019. HUAWEI ID also achieved the esteemed EuroPriSe certification back in 2020 while AppGallery Connect was recently accredited with multiple SOC privacy and security certifications in April this year.
Huawei believes privacy is a fundamental consumer right and its work on privacy will not just end there. Moving forward, the company will continue to invest in user data privacy protection, prioritising cybersecurity and privacy for all of its products and services. Huawei is determined to provide the utmost level of security for every aspect of the Huawei user experience using innovative and reliable technology.
For more information, please visit https://consumer.huawei.com/en/privacy/. You may also read the latest HMS Security Technical White Paper here.
[SL1]Follows the naming convention of the whitepaper.
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The rollout of HMS can reasonably be regarded as a defensive action by Huawei, which is merely safeguarding its business in the wake of the U.S. trade ban. Nonetheless, it would be a mistake to fail to grasp its broader significance.
HMS marks not just a turning point for Huawei, but also for the entire IT industry in China.
In the past, China's IT enterprises operated within narrow bounds, playing a supplementary role, as dictated by Internet giants in developed countries. This model reserves the lion's share of profits for enterprises such as Google, and leaves up-and-comers such as Huawei scrambling for the leftovers. The rollout of HMS represents the first time that a company from the developing world has sought to overcome its ingrained disadvantages, and in the process, revolutionize the entire mobile service ecosystem.
Moreover, HMS is just a springboard for more ambitious endeavors. With the development of a proprietary mobile operating system, HarmonyOS, Huawei will have built an end-to-end ecosystem that encompasses every facet of mobile computing and development, from the device chipset, to the operating system, and app architecture. HMS will also reinforce the unique advantages inherent in HarmonyOS, enticing developers who are eager to venture into new, and potentially more fertile, terrain.
Google's GMS Ecosystem Is Dominant, with Strong User Stickiness
Google was founded more than 20 years ago, and gradually ascended to become the top provider of Internet services, with the exception of a few fields, such as social software and short videos. It owns the dominant search engine and map services that have become fixtures in everyday life for billions of users. Even if Huawei's HMS were to introduce competitive third-party services, it would not dislodge Google in the short-term from its dominant perch.
Long-Term Investment Is Required to Attract Vendors Outside of China
The HMS ecosystem has been developing rapidly since its debut, just a few months ago. However, its user base is still small when compared with that of GMS. This should not come as a shock, as GMS has been around for 13 years, during which it has outlasted a litany of strong, deep-pocketed competitors, ranging from Microsoft's ill-fated Windows Phone ecosystem, to BlackBerry's software ecosystem. The rivalry between Huawei HMS and Google GMS will play out over the long haul, and Huawei's greatest assets are its patience and persistence.
Mobile Device Industry Will Be Divided
Despite its substantial differences, HMS does share one thing in common with GMS: Apps that are developed via HMS service APIs are unable to run on mobile devices that do not have the HMS framework installed. The inevitable result of HMS's ascendance, will be the division of the mobile device market into separate spheres. It's reasonable to speculate that there may be three ecosystems for Android-based mobile devices:
GMS: adopted by all mobile devices sold outside of the Chinese mainland, except for Huawei mobile devices
HMS: only adopted by Huawei mobile devices
Non-GMS/-HMS: adopted by all mobile devices sold in the Chinese mainland, except for Huawei mobile devices
It remains unclear if other leading brands, such as Samsung, Xiaomi, OPPO, and VIVO, will opt to have HMS preinstalled on their products. Thus far, only Huawei and Honor have announced their intention to use HMS, and the ecosystem is being designed accordingly.
In August 2019, Xiaomi, OPPO, and VIVO founded the Global Developer Service Alliance (GDSA), aiming to provide a unified portal connecting developers to the vendors' various app stores. On the GDSA registration platform, developers submit their apps, including Android installation-free apps, games, music, movie, books, magazines, and other digital content and services. Currently, GDSA services span nine countries and regions including major markets such as India, Indonesia, Russia, and Malaysia.
It's difficult to forecast the future relationship between HMS and GDSA; they might compete for the same terrain, or alternatively opt to join forces in competing against Google.
Shenzhen, 23 December 2020 – Huawei earlier this month reaffirmed its commitment and support to help Chinese developers expand into overseas app markets, as well as wider cross-border expansion into the global market, at the HMS Go Global Ecosystem Alliance Summit. During the summit, developers learned about how Huawei’s initiatives and the HMS Go Global Ecosystem Alliance are helping developers overcome the key challenges for overseas market expansion – product localisation, policy consulting, local promotion to drive user acquisition, and monetisation.
The relatively mature and advanced development of China's mobile sector has simultaneously created opportunities for Chinese developers to expand overseas and incentivised global developers to enter the Chinese market. China accounted for 38% of the global consumer spend on mobile apps and saw almost 100 billion apps downloaded in 2019. But while these numbers reflect the tremendous success of Chinese developers and the market, developers from both sides are still pinned down by pain points such as user acquisition and policy requirements regardless of the direction they are expanding towards.
“Huawei firmly believes that expanding beyond borders is the key for many Chinese developers to increase their mobile applications’ user numbers and revenue, and continue the growth trajectory in overseas markets,” said Mr Wang Yanmin, President of Global Partnerships and Eco-Development at Huawei Consumer Business Group. “HMS Go Global Ecosystem Alliance was formed in September this year to realise this vision. We hope to gradually build up the Go Global Service Engine and global HMS ecosystem to enable more Chinese developers to expand their mobile applications across borders, and experience success abroad.”
Huawei provides extensive support for developers looking to expand beyond their home markets
To help developers navigate and successfully launch their apps in overseas market, Huawei and the HMS Go Global Ecosystem Alliance will offer overseas developers all-rounded assistance, from policy consulting, to product localisation, to support with user acquisition and monetisation.
Among the wide array of measures provided by Huawei and the alliance, is the HMS Core Localisation Service Solution which provides a full-cycle localisation service that touches on the entire spectrum of the development process, empowering developers to align their apps with the local culture, lifestyle, taste and habits. Additionally, developers have access to an online compliance toolkit, which aggregates useful resources and information such as case studies and directory of accreditation companies, to help them navigate the myriad of laws and regulations in their targeted markets. Finally, developers can tap on AppGallery’s vast marketing resources to reach out to their audiences easily and effectively in overseas markets.
During the summit, Huawei also shared several case studies to highlight how ecommerce developers leveraged HMS core capabilities to facilitate their global expansion strategies through precision marketing, as well as enhancing the shopping and app experience.
For instance, Banggood, one of the largest cross-border ecommerce apps in South East China, collaborated with AppGallery in a multi-regional marketing campaign to achieve over 60,000 new downloads and 1,000 new users within three weeks. Another ecommerce app, JD.com, integrated HMS core capabilities with the app to offer users a “what you experience is what you can get” Augmented Reality/Virtual Reality shopping experience. This unique feature was a resounding success with customers – it led to nearly 20% increase in order conversion, as well as a 15% jump in average visit time.
HMS Go Global Ecosystem Alliance partners share insights on developers’ overseas expansion
While there are unparalleled opportunities in expanding to overseas app markets, developers need to understand the various regulatory considerations and uniqueness of the user base.
During the summit, HMS Go Global Ecosystem Alliance partners such as SHAREit, Mintegral, and NetDragon Websoft came together for a panel discussion where they shared insights on the various opportunities and challenges that developers faced when they enter foreign markets, particularly in the era of Globalisation 2.0.
The session also touched on the key differences between Globalisation 1.0 and 2.0. The panellists highlighted that while the key to success for businesses during the previous era was centred on developing their unique competitive edge within their respective field, brands will have to go the extra mile in the Globalisation 2.0 world. Brands will have to look outward beyond their respective fields and embrace collaboration to drive greater innovation and business growth. The panel shared that this was the original intention behind the alliance formation – for developers to onboard the HMS ecosystem and collaborate with each other while exploring overseas market expansion opportunities.
The webinar also invited Tom Rafferty, Regional Director, Asia for The Economist Intelligence Unit, to share valuable insights on market conditions, as well as challenges, opportunities, and risks for developers to expand overseas in a post-pandemic world.
During the session, Rafferty shared that Chinese firms are still ahead of the rest of the world in terms of meeting the needs of the digital consumers, and the epidemic is the perfect opportunity for developers to re-examine their strategies and opportunities to prepare for the future, particularly in Southeast Asian markets where opportunities are bountiful.
Huawei has an extensive user base in China as well as a deep understanding of its domestic app marketplace. The company is increasingly looking to leverage this expertise to help international developers gain a better understanding of the Chinese market, and working alongside to help them overcome obstacles, unlock the countless opportunities of launching an app in China.
For more information, please visit the HMS Go Global Ecosystem Alliance website at https://consumer.huawei.com/en/partners/goglobal/
AppGallery – One of the top three app marketplaces globally
All applications developed in collaboration with Huawei, along with thousands of other quality apps, are available on Huawei’s open and secure app distribution platform, AppGallery. One of the top three app marketplaces globally, AppGallery connects more than 500 million monthly active users throughout more than 170 countries and regions to Huawei’s smart and innovative ecosystem.
AppGallery provides users with more choice and better app discovery options, with thousands of apps across 18 categories, including news, social media, entertainment, and more.
https://forums.developer.huawei.com/forumPortal/en/forum/appgallery
By Guo Ping, Rotating Chairman, Huawei
Huawei has a unique advantage of providing financial institutions with solutions that range from connectivity to intelligent computing and from the core to the edge. These solutions will help the global finance sector address post-pandemic challenges, accelerate mobile and intelligent transformation, and develop core digital innovation capabilities and competitiveness
2020 is destined to be an unusual year. The COVID-19 pandemic has tremendously impacted life and work worldwide, casting a shadow over the global economy. The future has become increasingly uncertain, and people are starting to think about how to cope when the “black swan” becomes the new norm.
Challenges and Opportunities Facing Financial Institutions During COVID-19
With the rapid spread of COVID-19 worldwide, reopening economies while ensuring safety, and preventing a second — or even third — wave of the pandemic have become major challenges. These challenges, plus an economic downturn, have left the world facing increasing uncertainty.
The world’s major economies have stagnated, or even experienced negative growth, and national governments and central banks are facing unprecedented challenges. It’s difficult to strike a balance between reopening economies in the short term and avoiding financial risks, which has caused uncertainty for fiscal and monetary policies.
Meanwhile, consumers’ reluctance to spend and disruptions to supply chains have had a continuous and unprecedented impact on enterprises in regards to demands, operations, and financing. Survival has become increasingly difficult for many enterprises. Financial institutions, which serve hundreds of sectors, are no exception, and face huge challenges in both the short and long term.
During the pandemic, 25 percent of all brick-and-mortar financial outlets have been closed, while the remaining outlets have shortened their opening hours and reduced staff numbers. Many bank staff have been unable to work as usual, disrupting normal operations of data centers and call centers. The pandemic has seriously impacted client acquisition and marketing channels, causing a sharp drop in both client numbers and product sales at financial institutions.
In the long term, financial institutions will face great pressure from low-quality assets, which will negatively impact their credit ratings, core capital, and equity financing. Compounding these problems, many financial institutions will face restructuring or go bankrupt. Measures such as downsizing outlets, optimizing positions, and reducing costs have become the new norm for financial institutions.
As tech giants compete across borders, financial institutions face challenges regarding client acquisition and profitability, which endangers their long-term business performance. Digital and agile operations capabilities will be vital to bridging the gaps between financial institutions and enabling leading institutions to overtake their competitors. Reshuffling and restructuring will become major trends for financial institutions.
Digital Transformation Has Become a New Direction for Financial Institutions
It is worth noting the increasingly important role that technologies, especially digital and mobile technologies, have been playing during the pandemic. The inability of brick-and-mortar stores to serve customers has led to explosive growth in online shopping, in areas such as groceries and medicine, incubating many new businesses. Numerous students have been learning online from home, which has directly driven the development of live lessons and distance education.
Many sectors and enterprises that are closely related to national economies have been able to use innovative technologies, like mobile offices and remote videos, to rapidly resume work. Thanks to stronger remote collaboration capabilities and higher work efficiency, enterprises that are taking the lead in digital transformation are more capable of resisting risks caused by the pandemic.
The same is true with the finance sector. Banks’ response to the pandemic clearly shows that digital and mobile capabilities are critical to addressing business challenges. Enhancing such capabilities will allow banks to weather the current crisis, leaving them in a better position to address future challenges.
The pandemic presents the finance sector with a great opportunity to reshape its infrastructure. This will allow the sector to achieve digital and mobile operations for its internal processes and workflows, better manage and process data, and provide more personalized services and products that better suit clients’ needs.
To achieve those goals, executives of financial institutions must re-consider how to use mobile and digital approaches to ensure business continuity. I would offer the following recommendations:
Begin with mobile office platforms to maximize the value of bank resources: For example, departments inside banks can collaborate anytime, and bank staff can assign and track tasks anywhere. Account managers can communicate with their clients and conduct marketing from home.
Enhance mobile apps platforms and use mobile programs (such as outstanding apps) to establish unified interfaces for 24/7 client services. Banks should reshape their services throughout the client journey, allowing clients to enjoy one-stop services, including consultation, investment, insurance, loans, payments, food deliveries, and ride hailing. Banks can also use flexibly structured technical capabilities to transcend service boundaries, connect to numerous sectors, and provide better services.
Upgrade big data and AI capabilities to gain access to more data: This will allow banks to more proactively and effectively conduct stress tests and risk controls, ease the pressure posed by low-quality assets, and reconfigure assets.
In addition, as all sectors — including governments and regulators — are rapidly going digital, digital transformation has become a must for financial institutions. Executives of financial institutions should proactively introduce leading technologies and implement digital transformation step by step.
Develop a “mobile first” strategy to keep pace with the mobile trends; establish organizations in regards to technology, business, operations, and risk controls, and encourage changes in cultural systems.
Introduce cloud computing technology to build an agile and scalable digital pedestal, and gradually move business capabilities to the cloud; gradually change the operating model from being offline to online, and ensure asset-light operations.
Iteratively upgrade mobile client platforms and office platforms, and reshape services throughout the client journey; establish an open, flexible, and superb system architecture that allows bank outlets to develop functions based on business needs and open up services to third-party platforms. This will enable banks to more frequently connect to and closely collaborate with Internet platforms.
Apply technologies like big data and Artificial Intelligence (AI) to enable ubiquitous banking services and continuously improve client experience.
Finally, the sector must keep pace with the development of new technologies and explore future possibilities in advance. This is important because competition in the finance sector will no longer be limited to financial institutions. New technologies, especially 5G, will revolutionize connections at bank outlet s . More importantly, these technologies will inspire comprehensive client experiences and ubiquitous business innovations. Banks will evolve from their traditional roles as banks for people to banks that also connect “things.”
In the future, digital technologies like 5G, Wi-Fi 6, the Internet of Things, and cloud will provide numerous mobile devices with fast Internet access, leading to exponential growth in connections and information exchanges. All kinds of financial services will be aggregated and delivered to mobile devices without users even knowing. Users will be able to access financial services from their smartphones anytime, anywhere. Through Virtual Reality (VR), users will even be able to communicate with bank professionals “face-to-face,” while smart assistants will provide them with detailed investment plans and fund arrangements. The possibilities are endless. Technological developments will cause disruptive changes to financial services, and all this is just the beginning
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Huawei Works with Ecosystem Partners to Help Financial Institutions Go Digital
Huawei advocates an overall strategy of combining connectivity and computing ICT infrastructure. The company aims to provide the world with the best connectivity through powerful, simple, and intelligent networks. Huawei also aims to provide the world with the most effective computing power through its “general computing power + AI computing power” to enable pervasive intelligence.
Connectivity and computing will collaborate and correlate through AI. “Connectivity” transmits data to “computing,” while “computing” provides support for “connectivity.” Together, they create intelligent ICT infrastructure for digital economies. By focusing on digital ICT infrastructure that consists of connectivity, computing, and AI, Huawei is committed to building an open ecosystem.
Huawei also aims to build a digital platform that will help its partners and customers in the global finance sector go digital. Based on clouds, Huawei’s digital platform will integrate new ICT technologies and data of the finance sector. Upward, this platform supports the rapid development and flexible deployment of apps, and enables agile business innovations for financial institutions. Downward, the platform improves “cloud-network-device” synergy through ubiquitous connectivity, further integrating the physical world with the digital world.
As we are about to enter the age of intelligence, we position our enterprise business as “Huawei Inside.” This represents our aspiration to become the core of the digital world and build an open, digital pedestal through a combination of ubiquitous connectivity, a digital platform and pervasive intelligence. Huawei is also committed to developing a partner ecosystem and providing its customers in the global finance sector with end-to-end industry solutions.
Huawei has a unique advantage of providing financial institutions with solutions that range from connectivity to intelligent computing and from the core to the edge. These solutions will help the global finance sector address post-pandemic challenges, accelerate mobile and intelligent transformation, and develop core digital innovation capabilities and competitiveness.
Over the past 10-plus years, Huawei has worked with more than 5,400 solution and service partners worldwide, serving over 1,600 financial institutions in more than 60 countries and regions. Throughout this process, Huawei has accumulated vast experience in doing business with the finance sector and has built a sound ecosystem.
In the Chinese market in particular, we have helped leading banks complete digital transformation and proactively respond to the disruption and competition from Internet financial service providers. We have gained vast experience in facilitating the robust development of banks during the age of mobile banking. We are more than willing to share our successful experience and ecosystem with the global finance sector, to help rapidly move the sector toward mobile and smart finance.
For details about Huawei developers and HMS, visit the website.
HUAWEI Developer Forum | HUAWEI Developer
forums.developer.huawei.com
Recently, some netizens found that the latest version of QQ 8.4.10 has been connected to HMS, which is faster for pushing QQ messages compared to the version without HMS.
There are always several applications that dictate the user's choice of phone and operating system.
According to statistics, there are typically around 40 applications that already cover most of the daily applications that are associated with the country and region. It is no exaggeration to say that these key applications will dictate the user's choice if a situation arises that requires the user to choose between the phone and the application. For example, an iPhone without WeChat installed is believed to be a hard sell in China.
The news of QQ adapting to HMS shows us Tencent's attitude towards HMS ecology. This attitude of Tencent is conducive to the construction of HMS ecology, as well as to Tencent's own development.
When the U.S. first began to suppress Huawei, many companies did not realize the U.S. intentions, and as the U.S. pressed Huawei step by step, Google began to prohibit Huawei from using GMS, and domestic mobile phone-related enterprises began to feel a certain threat. It wasn't until later, when overseas WeChat and Ali also began to meet resistance, that they really felt the threat of the US.
As everyone knows, everyone sees that the U.S. crackdown on Huawei is just the beginning, and the ultimate goal is to target our entire information industry, including, of course, application platforms.
Google cut off Huawei's GMS supply, making Huawei's overseas business extremely shrinking, and as a last resort, Huawei invested heavily in improving its HMS mobile phone ecosystem, in order to replace GMS in extreme cases and ensure the continuity of the mobile phone business. Huawei not only invested heavily, but also introduced a series of policies to encourage localized application development around the world in order to attract developers to the HMS ecosystem. At the same time, Huawei also organized the Songshan Lake Conference and completed the basic HMS ecology in just a few months.
At present, the number of registered developers in the HMS eco-system has reached 1.8 million worldwide, nearly double the 910,000 during last year's developer conference; the number of apps integrated with HMS Core has reached 96,000 worldwide, more than doubling; the number of overseas high-quality apps on Huawei's app marketplace (AppGallery) has increased from 6,000 last year to 73,000, AppGallery Has become the world's Top 3 app store, from January to August this year, a cumulative total of 261 billion times worldwide distribution of applications, helping different countries and regions of fine applications have the opportunity to reach 700 million Huawei users around the world.
In China, HMS is incomplete without WeChat adaptation. During the construction of HMS, many users are worried about BAT's attitude and whether it is willing to enter the HMS ecology.
In fact, to enter the HMS ecology is also conducive to the development of domestic mobile network application companies, can use HMS as their spare tire, this spare tire for the domestic Xiaomi, OPPP, Vivo and other mobile phone manufacturers of greater significance, and the final complete spare tire is the combination of Hong Meng and HMS.
For details about Huawei developers and HMS, visit the website.
HUAWEI Developer Forum | HUAWEI Developer
forums.developer.huawei.com
Thanks for sharing valuable information