[Q] How does impressions and clicks work on mobile app ads? - General Monetization

Hello everyone. I have a question about mobile application ads.
I have a local social networking kind of app that has banner ads on every page, and a interstitial (full screen) ad that shows up when you first open the app. Say I have 1000 unique users daily, and every user sees the interstitial ad + at least 3 banner ads.
1) Can an estimation be made on the revenue per day based on that data?
2) Do I get paid for every impression on every single page? Say 1 user opens the app, sees the interstitial ad, then opens 3 pages. Does it mean that I get 1+3 impressions for that user?
3) Same question for clicks. Say 1 user clicks an ad, then closes the pop up (or whatever the ad opens up) and then clicks it again. Does it count as 2 clicks? Or say the same user clicks on an ad, closes it, changes the page and clicks on another ad on a different page. What's the logic behind it?
Would super appreciate any help. Thanks in advance.
PS: I have searched various forums for the answer, got few ideas but since I'm not experienced on any kind of ad related stuff, I felt like a dummy. I definitely need an in-depth help that focuses on my certain situation, not a general answer, if possible of course.

Related

[Q] Why this objection to ad revenue?

Hello,
I've been reading a few threads and posts about earning revenue from apps without the use of advertising. I've used Admob network before, but over the past month and a half I've used Sellaring ad network. These guys do audio ads and they add a few good dollars to my pocket each month. In fact, a few more months of incoming ad revenue (and more users to my apps) and I may be able to cut down my day job.
I want to ask here, why is there a great objection to advertising on apps? I see a lot of the opposition here among XDA forum members and much less of it on any other forum. Ad revenue is a potential that can give developers the resource to develop more... this is what many of us want isn't it?
Hope I'm not offending anyone, would appreciate your input.
I don't think anyone here objects to in-app adds. There are many apps with both ad-supported and paid ad-free versions, so people will either buy them or use the ad-supported free version. Those kind of ads don't really bother people. I think the biggest problem people have with ads is with ad-delivery systems like AirPush. Those are intrusive and ruin the experience of using the phone. Coming from the internet, it doesn't feel right to get ads pushed to your notification bar automatically. It's like pop-up windows on many sites on the internet (eg. www.piratebay.se). Nobody likes them.
Since phones are our personal devices and we store so much of personal data on them, it doesn't feel right when we randomly receive ads like that without any control over it (except a convoluted opt-out process). It's an intrusion of privacy. That's the only issue in my opinion.
Please use the Q&A Forum for questions &
Read the Forum Rules Ref Posting
Moving to Q&A
But do you find banner ads less annoying when you're playing a game? Where do you draw the line between intrusive and non intrusive?
Ad networks like airpush and sellaring make it possible for app developers to make money from their entire installed base... even users who don't use the app every day. For me, that helps to generate a lot more cash.
I don't mind the little in app banner ads. The push notification ads are really annoying, and feels like malicious adware. I will instantly uninstall any app that pushed notification ads.
spunker88 said:
I don't mind the little in app banner ads. The push notification ads are really annoying, and feels like malicious adware. I will instantly uninstall any app that pushed notification ads.
Click to expand...
Click to collapse
Exactly. I uninstall anything that pushes notification bar ads as for me they feel intrusive whereas in app ads I have no problems with.
Dave
Sent from my LG P920 using Tapatalk
What do you think of this? http://www.bangstyle.com/2012/03/google-phone-ads/
Looks like Google is making steps in the same direction.
Rob45 said:
What do you think of this? http://www.bangstyle.com/2012/03/google-phone-ads/
Looks like Google is making steps in the same direction.
Click to expand...
Click to collapse
I think that's a stupid idea, but meh, if it makes money it can't be that bad. It better be optional though!
Sent from my GT-I9100 using XDA
Rob45 said:
But do you find banner ads less annoying when you're playing a game? Where do you draw the line between intrusive and non intrusive?
Ad networks like airpush and sellaring make it possible for app developers to make money from their entire installed base... even users who don't use the app every day. For me, that helps to generate a lot more cash.
Click to expand...
Click to collapse
It's likely your app's users do not know where the ads are coming from. I know if I downloaded an app that caused constant advertising to appear on my phone, I would remove it immediately and never deal with that developer again. You have to also look at it from a value proposition. If you are not providing a user with value (i.e. they are not currently using your app), why should they be providing you with value via ad revenue? And imagine if every developer had separate, out-of-app ads. Your phone would be unusable.
Rob45 said:
What do you think of this? http://www.bangstyle.com/2012/03/google-phone-ads/
Looks like Google is making steps in the same direction.
Click to expand...
Click to collapse
As long as it doesn't get as bad as the Google ads in this satire video from the Onion:
http://www.youtube.com/watch?v=Xtuxax8Dtk4
spunker88 said:
As long as it doesn't get as bad as the Google ads in this satire video from the Onion:
http://www.youtube.com/watch?v=Xtuxax8Dtk4
Click to expand...
Click to collapse
LMFAO the Yphone! Couldn't stop laughing!
Sent from my GT-I9100 using XDA
spunker88 said:
As long as it doesn't get as bad as the Google ads in this satire video from the Onion:
http://www.youtube.com/watch?v=Xtuxax8Dtk4
Click to expand...
Click to collapse
That's hysterical!! But only cause it takes it to extreme...
Ring back ads are meant to be played during the Ring Back Tone.
nemosomen said:
It's likely your app's users do not know where the ads are coming from. I know if I downloaded an app that caused constant advertising to appear on my phone, I would remove it immediately and never deal with that developer again. You have to also look at it from a value proposition. If you are not providing a user with value (i.e. they are not currently using your app), why should they be providing you with value via ad revenue? And imagine if every developer had separate, out-of-app ads. Your phone would be unusable.
Click to expand...
Click to collapse
I agree that you have to provide value to users. But considering most Android users don't pay for apps (statistically) and in-app ads do not convert very well, we're pretty much stuck in between. How can we generate revenue for our work?
What if the ads are fun jingles? Doesn't that provide something of value?
Labor isn't free and ads are just one way to monetize. The only question that matters is one related to the Golden Rule.
Would you use an app with ads? Does it bother you? If not, you are doing nothing wrong under the eyes of Bob. If users were to complain and bicker, then perhaps you have another question on your hands: to cater to the users or not.
Thankfully, my phone is rooted and running cyanogenmod, so I can block in-app ads as well as revoke permissions for others that use Air push. I realize that ads are how developers make money and keep the apps free, but that doesn't make me hate ads any less. Any app for which there is no way to block all ads is an app that I will not keep, period.
Sent from my Incredible 2 using XDA
exiquio said:
Labor isn't free and ads are just one way to monetize. The only question that matters is one related to the Golden Rule.
Would you use an app with ads? Does it bother you? If not, you are doing nothing wrong under the eyes of Bob. If users were to complain and bicker, then perhaps you have another question on your hands: to cater to the users or not.
Click to expand...
Click to collapse
I'll put up with ads if they are non obtrusive and don't get in the way of using the program. Ads should only be present when the program is open and being used, meaning airpush ads should never be used. They are no different than malicious Windows adware programs that push pop-up ads.
It's not the ads, is the the network
Lets be honest, we all think ad networks are intrusive, messy to deal with (updating SDK's), and overall feel like we "cheapen" our apps when use them. But - they are the most popular "layer" you can slide into a free app in hopes of earning a little revenue from it. Using a completely different model such as fermium, or carrier-billing (Android only at the moment), or in-app purchases go beyond the scope of this post, but are better ways of earning revenue from an app in general.
Let's be honest:
No one like intrusion and advertisements like notifications, audio ads, video ads are intrusive.
Banner ads are fine as all they consume is a part of screen but some app started sending me notifications and I couldn't figure out the source, it's really annoying especially when notification can't be cleared down.
And in android 2.3, there no such feature to swipe the notification. You had to clear all notifications at a time.
I don't think developers object to app ads. There are many developers who have many apps on DesktopAd using banner ads and pop-ups to monetize apps. And I can see banner ads in many Windows apps, but I don't feel them bother me a lot. My apps are on Windows 8.1 desktop platform, I use small banners in my games, I think they would not bother my players. As a result I got generous profits from in-app ads. By the way, my ads SDK is from DesktopAd.com.

[Q] Which Ad type for Apps?

Which one do you prefer?
Are you looking to put them in your game?
I'd say stick with banner ads. Push notification ads and Icon ads can be very annoying from a user's point of view.
Never heard of dial in ads. What are they?
The_R said:
Are you looking to put them in your game?
I'd say stick with banner ads. Push notification ads and Icon ads can be very annoying from a user's point of view.
Never heard of dial in ads. What are they?
Click to expand...
Click to collapse
http://www.sellaring.com/
The_R said:
Are you looking to put them in your game?
I'd say stick with banner ads. Push notification ads and Icon ads can be very annoying from a user's point of view.
Never heard of dial in ads. What are they?
Click to expand...
Click to collapse
I agree with him..ads with too annoying feature make me hate the ads and the app beside there's more app alternatively to be choose
SellAring stays installed and plays ads even when your app isn’t running
Click to expand...
Click to collapse
Think from the perspective of a user. At least I wouldn't want something like that happening on my device. It just makes your app look like an adware.
Even if you make less money off of banner ads its okay as long as you have users who enjoy using your application.
The_R said:
Think from the perspective of a user. At least I wouldn't want something like that happening on my device. It just makes your app look like an adware.
Even if you make less money off of banner ads its okay as long as you have users who enjoy using your application.
Click to expand...
Click to collapse
I installed sellaring in my new app. The point is that the user wouldn't know that my app is pushing those ads if I would warn them before app launch. But to tell the truth sellaring is complete nonsense. Here are my figures from yesterday:
Requests-New Users-Fill Rates-CTR-eCPM -Revenues
112-147- 39.29%-0%-$0-0
Fill rate is horrible admob gives me 98% (500 impressions). The users hear the ad but I only get revenue if the call back after their call is finished or acces information by sms (after the phone call a popup appears which prompts to do so).
But yes it is annoying and I even uninstalled my app because even in debug mode you hear those adds every time you call smbdy and that is really annoying
SellAring
Hello,
I'm Yang from sellAring. Motioncoding, I'm sorry to hear you faced some issues with our service and I wanted to say a few things in response to your post.
There may be an error involving the numbers you posted, or perhaps they were not updated at the time you checked. I'd like to look into it and we are always available to help with this sort of issue and you catch us by mail or on Twitter.
Regarding the debug mode you mentioned, we enable 3 modes for initializing in the SDK:
1. Production mode- enabling users to hear up to 2 ads per day.
2. Developer (test) mode – allowing app developers to test our service by hearing an ad on each of their outgoing call.
3. Disable mode - turning off our service.
Your app has to be in mode of production to enable users to hear ads. SellAring was probably in "Developer" mode in your app which should only be used for testing. If you want ads not to play, change sellAring to Disable mode.
I hope this helps, we can always be reached at support at sellaring.com
The_R said:
Are you looking to put them in your game?
I'd say stick with banner ads. Push notification ads and Icon ads can be very annoying from a user's point of view.
Never heard of dial in ads. What are they?
Click to expand...
Click to collapse
i agree with you mate its better to stick with banner ads.
[email protected] said:
Hello,
I'm Yang from sellAring...
Click to expand...
Click to collapse
Well I finally earned 10$ while I earned 150$ with admob. Sellaring is annoying for users and requieres alot of permission which leads to the thing that some users title apps with sellaring as spyware / malware. Also you guys should improves your site: what about statistics like in admob? Ability to customize ads? ... And I don't know what happend last week but the site was down every day for some hours -> horrible services.
Sorry but thats my experience with sellaring.

[Q] Run multiple Ad Networks at once?

Hello! Two quick questions but they might answer each other:
1) Is it possible to run multiple ad networks at the exact same time, thus showing two ads on one screen from different ad networks?
2) Is it possible with any (popular) ad network to show multiple ads at the exact same time to increase profit?
The reason I ask is because I want to make a page in my app in which the user chooses to go through pages of apps instead of donating to me to show appreciation. Just wondering if there was a way to show multiple ads to get multiple incomes off the same pageview.
Thanks for any responses!
Derf321 said:
Hello! Two quick questions but they might answer each other:
1) Is it possible to run multiple ad networks at the exact same time, thus showing two ads on one screen from different ad networks?
2) Is it possible with any (popular) ad network to show multiple ads at the exact same time to increase profit?
The reason I ask is because I want to make a page in my app in which the user chooses to go through pages of apps instead of donating to me to show appreciation. Just wondering if there was a way to show multiple ads to get multiple incomes off the same pageview.
Thanks for any responses!
Click to expand...
Click to collapse
Yes you can run multiple ad networks on the same page, you can even put multiple ads from the same network on a page.
DesktopAd allows you to run multiple ad networks ads on the same page and run multiple ads from DesktopAd on one page. You just need to set you source code, call which one ad interface or both two ad interfaces. I am using 2 banners and 1 pop-ups on one page in my Windows 8.1 games. They bring me more ads revenue as a result.
Yes you can run multiple ad networks on the same page
Here is how I combine multiple ad networks
Admob + Adsota + Appstart
It is kinda weird that the least known Ad mobile network Adsota seems to work best for me. ITs eCPM is decent, quick and smooth SDK integration, quick payment. You will earn more with it. You can find it by googling "ads.appota"
Be careful
Don't use multiple ads at the exact same time. It's a violation of policy.
Think as a user. He don't click more than one ad in one session. If you want to get him a choice use offerwalls.
Maybe you should look at the video ads instead of placing more than 1 banner on single page.
It is more understandable by users and do not violate policies.
Derf321 said:
Hello! Two quick questions but they might answer each other:
1) Is it possible to run multiple ad networks at the exact same time, thus showing two ads on one screen from different ad networks?
2) Is it possible with any (popular) ad network to show multiple ads at the exact same time to increase profit?
The reason I ask is because I want to make a page in my app in which the user chooses to go through pages of apps instead of donating to me to show appreciation. Just wondering if there was a way to show multiple ads to get multiple incomes off the same pageview.
Thanks for any responses!
Click to expand...
Click to collapse
Place an appwall in your app, that would be the best solution I'ld say as user is accessing the appwall freely.
Derf321 said:
Hello! Two quick questions but they might answer each other:
1) Is it possible to run multiple ad networks at the exact same time, thus showing two ads on one screen from different ad networks?
2) Is it possible with any (popular) ad network to show multiple ads at the exact same time to increase profit?
The reason I ask is because I want to make a page in my app in which the user chooses to go through pages of apps instead of donating to me to show appreciation. Just wondering if there was a way to show multiple ads to get multiple incomes off the same pageview.
Thanks for any responses!
Click to expand...
Click to collapse
Hi!
Have you ever considered using Programmatic Mediation instead of using several ad networks?
There are a lot of problems and daily routines associated to use several ad networks at the same time that keeps you away on your core task (developing):
- many sign ups
- different SDK integrations
- sources of data for analysis
- different payments methods
- etc..
There are so many good programmatic solutions out there (Supersonic, Fyber, Mopub,..). I would personally recommend Appodeal. They are veterans of the industry and IMO they have the best "all in one" solution in the market
Hoping this helps
Cheers!!
Could you contact me, so I will share more details regarding this way of monetization? My Skype: anna_bashyrova.clickky
Also be careful with banner placement - I had a top banner that was obscuring a part of the UI (nothing clickable, just a label+image) and I got an email from google to fix it or they will take down the app in 30 days or so.

[Q] How do Mobile Ad Networks put ads in our apps?

I make apps with tasker and I want to put them up on Play store in order to earn bucks, but they are not good/useful enough to sell directly. So I need to put ads and as far as I have read, I have to contact an ad network or two. But the problem is that I don't have programming knowledge at all! All I know is to make series of tasks and scenes in tasker and export them with tasker app factory so I have an apk file in the end.
I can make almost all apps which are usually seen in the top free apps' trends in Play Store.
So, how will I put their ads? Do they give something which involves the use of Android SDK? Or can I give them my apk file so they will incorporate their ads for me? (this doesn't seem safe though).
One solution for this may be that they give me HTML for the ad so I can put it in tasker's HTML box, but then the ad networks won't be sure if their ads are showed properly or I am showing something else over the HTML box.
Also, do I have to pay the ad networks in advance or do they only take the share from the advertisements' earnings?
____________________
UPDATE: I have learned how to develop real android apps using java and I have been uploading my apps with the name "Apps By Usman".
I thank everyone for the replies and I want to let everyone know that although I personally do not require an answer to this thread now, anyone who can share information about tasker apps and their monetization should write a reply for those visitors who would be needing such answer.
the post is like 4 months old, so i don't know if you still need the answers, but since nobody answered yet, i guess i'll just try, who knows if it helps you or anybody else.
i never used tasker before, but as far as i know, ads network company is providing sdk we have to include in our development project, some company like millenial media (i don't know about other company though) even providing step by step instruction of how to put their ads into our application on their website.
from your question, i assume tasker is something like game maker or app maker, sorry if i'm wrong, well, since i've some experience in using game maker also, just in case i'm right, in game maker, if they support putting ads into application, usually they include some option to do so, and the sdk from the ads network company is already included, i don't know if tasker have something like this.
hope this helps.
Thanks for the reply, tasker is not a development environment, it is just an app which lets us invoke different functions of phone on a step by step manner, and even lets us export these sets of actions as apk files.
I have, however, found that there is a very little possibility for banner ads in it. So I have now learnt coding in java and I am now making apps in java.
The answer to this question, if someone else is interested is that tasker can invoke html banner ads with the help of webview object if your preferred ad network supports this format, but to make real and native apps, we need to learn java.
if anyone needs to integrate ads in your tasker aps contact us.we have developed a plugin to help you.
noorudheen km said:
if anyone needs to integrate ads in your tasker aps contact us.we have developed a plugin to help you.
Click to expand...
Click to collapse
admob?
You can get benefits by advertising.
Each advertising platform, there will be a detailed access way and their own SDK,
My Skype is: s40319882
Welcome exchange
noorudheen km said:
if anyone needs to integrate ads in your tasker aps contact us.we have developed a plugin to help you.
Click to expand...
Click to collapse
I am willing to monetize my app made with Tasker, is there any easy easy way to insert or inject ads into the apk without codes?
As for paying the ad networks- are you looking to advertise your product or publish advertisements on your app? I guess it depends how many users you have! If you want to both promote your app and monetize your audience base, you should consider choosing a cross-promotional advertising company. I can give suggestions, but for now I suggest you google App cross promotion companies and pick the one that is best for you.
As for the tool kit, it again depends on the company, but a good company will have the option of SDK, API S2S, open RTB, JS tag, etc
ad mediation !!
hey , if still need answer , ther is some mediation website where you upload your apk and they put their sdk in it with some banner or interstitel ads but still limited as tyou can't control where ads will show up, only at the begining or the exit .
So being this thread has been revived, Ad networks do not put ads in your apps, you have to put the ad networks into your app. This is normally done by taking hours and hours of your precious time coding a SDK into your project. Boring.....
Using Enhance, you can now integrate all of the services that providers offer without ever having to touch an SDK again. With little to NO coding at all and without touching source code, Enhance® is the easiest way to integrate 3rd party services into your project or to keep them up to date. (Ads, Mediation, Analytics, Attribution, Crash Reporting and more) No more SDK integration!!!
We even have a "ZERO CODE" option for certain features!!!
For more information on Enhance, just follow this link : https://goo.gl/kufiQQ
ismaelbb said:
hey , if still need answer , ther is some mediation website where you upload your apk and they put their sdk in it with some banner or interstitel ads but still limited as tyou can't control where ads will show up, only at the begining or the exit .
Click to expand...
Click to collapse
The point is being able to choose the placement and format for in-app ads easily. That's why mediation works so well.

NEW - Learn and monetize your uninstalls

Hi, we are launching a new platform to allow app and game developers to get real time user feedback and monetize with every game uninstall. So, hold your breath…OR…
If you prefer to get an earlier test drive, we are opening a limited BETA for developers. Drop us a line and tell us how many daily uninstalls you have and let us know if you are interested to take part in the BETA or if you have any other question. Our email is: [email protected]
Happy New Year!
Ben
ben910 said:
Hi, we are launching a new platform to allow app and game developers to get real time user feedback and monetize with every game uninstall. So, hold your breath…OR…
If you prefer to get an earlier test drive, we are opening a limited BETA for developers. Drop us a line and tell us how many daily uninstalls you have and let us know if you are interested to take part in the BETA or if you have any other question. Our email is: [email protected]
Happy New Year!
Ben
Click to expand...
Click to collapse
How exactly are you monetizing uninstalls? Wont that be very annoying for the user? First they hate my app and don't want it, and then they need to watch some type of ad too? Doesn't sound like a good way to get good reviews...
Exactly my thoughts
Uninstall Monetization
$$$$$$$$$
Actually find a new way wanted your opinion about.
I have my flag app with over 1M install called Signal Boosters (Fred Baker)
I was trying to monetize creating my own offerwall and taking offers from the networks, long story, that didn't really hit the jackpot for me.
I had a huge problem of uninstalls (70%) since the walls didn't really work so I got really interested in the uninstall event and how to capture it.
Over a year I was able to capture the uninstall event using and launch a browser at the moment of uninstallation without leaving any traces or processes running on the devices afterwards (no trojans or anything that gets you banned)
(I saw some very popular and known apps use this implementation to survey the users that uninstalled and that was my inspiration)
I wasn't sure how to use it without pissing off someone and if it's actually allowed so I integrated it in my app and never talked to anyone about it.
A month ago or so I came across a company called APPJOLT doing exactly that.
I registered and entered their dashboard and saw they developed a whole system around this technique with the purpose to offer your users an incentive to come back to your app or cross-promote to other apps.
They have an option for free cross-promotion campaign so it hit me right away I can use their system with a CPI offer I took for my offerwall from one of the networks, so at the moment of uninstall it will show the offer and I will get paid for it.
I couldn't believe it but it worked, I see almost 1K uninstalls a day and generate around 70 conversions which generates $30-50 a day.
Not sure if I hit gold or not, just wanted to ask the members of this forum how can I improve this flow? or am I missing anything?
$$$$$$$$$
Please be aware that it might be against google policy. There is no notification about that your app has been uninstalled (or the uninstallation started), so they use background service that checkes if the user is currently trying to uninstall your app. Also, the earnings reported here are very high (eCPM $30 - $50), while ad networks pay usually between $1 - $3 for interstitial ads, I don't think you can get such high eCPM for uninstallations, I would expect something at least 10x lower.
Cool idea but it's hard to make it practical and implement it. So, how exactly are you monetizing from uninstalls I wonder..
I can guaranty you that you will get A LOT of 1 star. I will for sure install the game again just to give it 1 star.

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