Hey Guys,
We are small startup based on mobile games development, we would like to start monetizing via one of provided monetization platforms and their networks.
Some of our games will include rewarded video.
We are planning to get tones of views so important point for us is fill rate and completions.
Does their some big differences between supersonic and fyber? Which one should we use ?
Hi,
I work for ironSource Mobile, a leading advertising platform. We are experts at monetizing non-paying users.
Current publishers using our products include EA Sports, Zynga, Nordeus, GREE, LOVOO, Fingersoft, among other.
Our solutions generate substantial revenue for publishers by allowing users to earn your virtual currency in exchange for watching videos and completing targeted advertising offers from our top tier global advertisers.
I would love to learn more about your monetization strategy and talk further more about working together, as I'm confident we can help you increase your revenue significantly.
Feel free to reach out at [email protected]
albertos001 said:
Hey Guys,
We are small startup based on mobile games development, we would like to start monetizing via one of provided monetization platforms and their networks.
Some of our games will include rewarded video.
We are planning to get tones of views so important point for us is fill rate and completions.
Does their some big differences between supersonic and fyber? Which one should we use ?
Click to expand...
Click to collapse
Full Disclosure, I work with Appodeal, a programmatic mediation tool for developers.
Let me just say you need to broaden your considerations. Overall, Fyber, Ironsource (and MoPub), while popular, offer vastly similar technologies, relying on predictive algorithms based on historical data to ensure performance is optimized, and require ADDITIONAL integrations to support mediated partners.
With Appodeal, we do things a bit differently. Rather than relying on historical (an potentially irrelevant) data, our solution forces advertisers to compete, in real time, in bidding war for your ad request.
Also, everything is available under a single SDK/Account/Platform/Payment, so you're not managing separate adapters and accounts to actually mediate, as is the case with our competitors.
Overall, Appodeal technology can produce a 15% increase in revenues over other mediation providers, and we can save you more time with simpler integration and automated ad serving.
Feel free to hit me up via email, [email protected], or via Skype, christopher_jam, if you would like to know more. Happy to do provide a demo of the platform. Would be great to have the chance to check out some of your apps and recommend some user friendly ad strategies.
No matter what, best of luck!
Cheers,
Chris
Related
Sources and references : This list, by Charles Hudson, was a part of a talk he gave this week at an event put on by Yetizen. Betable reposted it on their blog and we couldn’t resist re-re-posting it.
1. Fragmentation
Problem: Unlike the iPhone, there are many types of Android devices, which leads to OS fragmentation, varying screen size and resolutions, and types of hardware. This means that the user experience can vastly differ from user to user. Also, developers can drown themselves in work trying to make their game compatible with everything.
Solution: Charles suggests that you test your game on multiple devices to make sure the user experience can consistent across a sea of devices. He said that he bought old, “well loved” Android phones from resellers to cheaply test his game on each type of hardware. As for OS, if you need to draw a line in the sand and not supporting older OS versions to provide a consistent experience, then do so. According to Ngmoco, which spoke later in the evening, 94% of Android gamers are on 2.1 or above, so you won’t miss many customers by cutting out the troublesome 1.6 and 1.7 versions.
2. Development & Testing
Problem: Because it is so easy to launch new applications and versions on Android – you are essentially just one button away from pushing new versions – developers can sometimes get trigger happy. This can overwhelm users and stop them from updating your game.
Solution: Android users typically don’t update their apps as often as iOS users, so Charles recommended a minimum period of one week between app updates, excepting urgent bug fixes of course. And as we mentioned before, you should test your game on each major type of phone and supported OS version before an update goes live. This can prevent unforseen hiccups and help you avoid those urgent bug fixes.
3. Metrics
Problem: Developers are typically flying totally blind when it comes to the way that users are interacting with their app, especially on Android.
Solution: Look into integrating with an analytics platform that fits your budget. Google Analytics is free, but can be a trickier integration as it isn’t built for mobile. If you are looking for an easier and more mobile-friendly solution, there are mobile game analytics platforms that are free to try such as Flurry and Localytics.
4. Platform Wars
Problem: 23% of all smartphone customers are on iOS devices, and conventional wisdom states that iOS users are more likely to pay for apps and complete in-app purchases than their Android counterparts.
Solution: To paraphrase Charles Hudson, “it is better to build a great game on one platform instead of a mediocre game on two platforms.” Each platform has different capabilities, so focus your resources in building an awesome game on one platform before you worry about iOS. Bionic Panda is an Android only game studio, so Charles clearly practices what he preaches.
Mobile games are a huge hit amongst people from all ages. The most common problem faced by mobile game app developers is that there is very little provision to make profit and this is the reason why most of the newbie end up running out of the competition. Making a strong provision for continuous cash flow ensures long term stability and sustenance.
Developing a game in itself is an arduous task; it requires imagination, planning and execution. A normal sort of an idea will never let you develop a permanent or long term user base; you need to cull out something unique and captivating. Selecting the correct OS, getting hold of an interesting design and UI and bringing in several other factors help you create a successful gaming app. Now the ultimate question which pops out here is that “how are you going to make a profit out of your product?”
Well it’s a fact that none of us work just for the sake of working; we all expect a reward in the form of profit. Monetization becomes the last but most important part of developing a game based application. Let us take you through some of the best ideas to monetize your app and get in a good turnover.
Made for the user: The first question you ask yourself when developing a game is about the target audience. Basically what you are developing is meant for your end users and not for you. The apt genre and target audience go hand in hand and then only you can ensure a long term user base. A popular game will automatically bring a larger crowd and hence create opportunities to earn.
Surprise your users: Who doesn’t love surprises? If you are continuously offering something novel to your users with regular updates then you can assure yourself with a strong user base. People will keep on coming back and take keen interest in getting the app updated because of the surprise element.
Bonus on referrals: Well this has become quite a bit common and effective too. You can put in some incentive for your users so that they refer your game app to their friends and family. This will again bring a lot of genuine installs and create a large user base pretty much quickly.
Effectiveness of the Freemium Model: Freemium has become quite a common internet term these days, it basically means providing basic things for free and the premium ones can be used at a price. The first three points have already given you an idea to create a large user base, now offering a freemium model will let you have monetary conversions. A good game will pull in some of the fans to purchase the premium offerings.
In-app purchases are a must: Since we are talking about monetization, the word ‘purchase’ holds a lot of importance. You must provide for in-app purchases to ensure that at least some people from your user base are purchasing something or the other. It might be a third party app or product, but, in this way you can build up on a good section of commission based earnings.
Discounts! Somebody who has always wanted to purchase something but couldn’t do it because of a higher price would definitely understand the importance of discounts. Offering a discount on the most sought after products in your range will keep on encouraging a lot many users to spend money.
Removal of limitations: Your game is an absolute hit, people love it but then there are some annoying hindrances like advertisements, zero lives, turns or even energy. Now you can bank on this opportunity and get such limitations removed for a paltry sum of money. Most of the users would spend.
Social Gaming: It is a human habit, when we are with our social groups we tend to spend more. Now if your game app gives an opportunity to function socially then people can be lured to spend more. If their friends are scoring high, then they will definitely want to beat them at any cost! Sounds clever?!
Merchandises: Lastly, once a game is quite famous, users do want to get hold of merchandises and accessories from the same game. Angry birds is a classic example, people buy mugs, apparels, footwear and other accessories just for the sake of love for their favorite game.
These are some of the most important methods of channelizing funds to your bank accounts. Gaming is a great sector to invest in, but the shortage of funds tends to shallow down the foundation of growth. Some of these strategies definitely will help monetizing funds.
If you believe that you have developed a good game then you should contact me now to start promoting your app around the word!
Sami Qasem
VP, Global Head of Content, Huawei CBG
In this issue, Sami Qasem shares his thoughts on how 5G will influence mobile app development moving forward.
As 5G technology slowly becomes a reality for both consumers and enterprises, it also opens up all sorts of opportunities for developers to create ground-breaking mobile apps that can leverage the technology’s enhanced capabilities. For instance, the app industry will likely see a rise in cloud-based apps as developers move the processing load off the device and instead utilise 5G speeds to transmit the data between device and server. However, because 5G is still a budding technology, it comes with its own set of unique challenges and roadblocks. As such, there are still uncertainty within the industry on how mobile developers can best prepare themselves ahead of mainstream adoption.
How will 5G impact mobile apps developers?
· How will 5G disrupt the mobile app development space in terms of innovation and consumers’ expectations?
As 5G is rolled out to more countries and cities around the world, consumers will expect an in-home WiFi experience while using their mobile networks. Users will be able to enjoy faster loading of rich media, high quality content on the go and faster browsing, but it also opens up a world of possibilities to developers.
Things we’ve only imagined in sci-fi movies could become a reality. Real-time haptic feedback between users, VR and AR won’t be limited to the home, richer 3D and 4D advertising and fewer delays over mobile networks will push developers to keep up with consumer expectations.
· What are the main verticals that will stand to enjoy the maximum benefit from 5G technology?
There are a number of industries that will benefit from 5G – location-based apps, IoT devices, healthcare, education and the self-driving automotive industry are just a few. The one I’m most excited about however, is gaming. I think we’ll see a bleeding between entertainment, gaming and eSports, as well as a rise in AR/VR Gaming. The stability and speed of 5G will allow for real-time feedback and interactions.
· What should developers’ main priority be when incorporating 5G technology into their apps?
Developers will need to innovate quickly. Consumers already expect high quality content, and once they’ll be able get this reliably outside of the home, they’ll be looking for the next big thing. This might be 5K movies on their mobile or tablets. Or the next leap in the gaming experience. Hardware will need to keep up, but so will software.
As consumers get more accustomed to their content loading faster, they’ll expect their Apps to do the same. Developers should consider making their apps as light as possible, relying on cloud technology for on-demand resources. Testing will also become extra important for developers – ensuring they guarantee a good experience for customers on both 5G and non-5G devices.
· What are some available resources which can support smaller app companies in developing app features that can take full advantage of 5G exceptional capabilities?
Developers need to be pro-active and ensure they don’t get left behind, they should consider implementing technologies that are available now, where possible. Similarly, they’ll need to ensure they’re not exclusively 5G compatible, just yet. As they consider future development they should keep an eye out for articles and technologies via AppGallery Connect, as well as wider tech blogs.
The improved connectivity offered by 5G will decrease an app's load time, making it more responsive. This will significantly improve user experience by lending higher visual clarity to the app and enhancing its performance. Developers will be able to pack in more functionalities into the mobile app while boosting UX.
There is no denying that 5G will significantly upend our ways of living. It is being coined as the catalyst for the fourth industrial revolution. While 5G could disrupt industries, it has the potential to create a multitude of new business opportunities.
Author: Martin Alvarez，Web Standards Expert at EU.SID (Standards and Industry Development) Huawei Consumer Business Group，shares his thoughts on the compatibility between Quick Apps and digital lifestyles in the 5G era.
5G is envisioned as the ultimate solution to cellular connectivity – promising multi-Gbps peak data speeds with ultra-low latency of just 1 millisecond, alongside a wealth of other improvements. As users get accustomed to these changes, it induces further changes in user expectations – such as for greater efficiency and performance in mobile apps.
However, the technology is still in infancy and imperfect – IDC warns in a whitepaper that enterprises should not fall into the trap of viewing 5G as a simple “plug and play” technology that will deliver increased mobile connectivity. Developers should leverage this transition period to explore how different technologies – such as Quick Apps – can best take advantage of what 5G can offer and adapt accordingly.
In this article, Martin Alvarez shares his thoughts on the compatibility between Quick Apps and digital lifestyles in the 5G era.
What are the major disruptions that developers will experience with 5G technology?
• As users' needs evolve to reflect the faster-paced 5G lifestyle, traditional apps will likely lose favour among mobile users due to the inherent friction in the user journey, including tedious installation and registration processes.
• Quick apps are the perfect complement in the new era due to their easy discoverability, direct access, immediate response, as well as growing capabilities that are on par with traditional native apps.
• This transition between traditional to Quick Apps is likely to meet attraction from both users and developers. Users only pay attention to the appealing and efficient product/service, rather than the underlying technology. Additionally, quick apps are based on frameworks and standards that are popular with developers.
RESILIENCE and AGILITY
As competition within the app industry intensifies, developers looking to stay competitive must be of a certain calibre. This includes being resilient as well as capable of adapting quickly to societal changes and disruptions.
More importantly, businesses and developers must possess the agility to cater to the rapidly-changing users’ demands. As a result, developers will need the support of toolkits and frameworks that are easy to maintain and help them build products swiftly. These tools will have to involve less coding, less complexity in the framework, reusable components, pluggable third-party services.
FRICTIONLESS APPS
As online services’ capabilities continue to improve and expand exponentially, it encourages consumers’ reliance on them for daily tasks. This explains why smartphone usage is at an all-time high at the moment – the devices are needed to even perform the most common day-to-day tasks, such as accessing virtual loyalty cards or viewing a restaurant’s digital menu.
In addition, mobile users only interact with a significantly small number of apps installed on their devices on a regular basis. The fact that the app discovery journey is fraught with friction and pain points further hurts traditional apps’ standing in mobile users’ eyes. On the other hand, Quick Apps are the perfect replacement in the new era due to their easy discoverability, instant access, and growing capabilities on par with traditional native apps.
QUICK RESPONSE
Each individual Quick App is designed to perform one task – this specialization allows the developers to home in on the necessary processes and guarantees maximum efficiency.
Along the same vein, consumers’ expectations will be conditioned to match that high level of speed and efficiency for all other aspects of their interaction with the apps. Thus, it is crucial for Quick App developers to ensure that users can access their services in the timeliest fashion, which will be where 5G comes in. The new generation of network technology would guarantee the provision of the service with the lowest latency while preserving the quality, privacy and security of the service.
BETTER TOOLS
This transition between traditional to Quick Apps is unlikely to meet resistance from both users and developers. Users historically only pay attention to the end product/service, rather than the underlying technology.
Additionally, Quick Apps are based on frameworks and standards – such as HTML-like components, CSS, and JavaScript – that are popular with the developer communities, encouraging a smoother adoption of the more efficient Quick Apps.
The idea is based on optimizing the interaction between users and sites' support. This is necessary for users to work for the platforms and for the platforms to work for the users.
At the moment, the most important thing that worries me is the way to optimize the user's communication with the sites. Yelp/Google/Glassdoor/etc have a huge audience and it's impossible to cover all this flow of users and their opinions or reports only by internal instruments.
Profit for the user: to pay money and not waste time on solving your specific (or not so) problem.
Profit for sites: the effectiveness of solving external issues + templating requests according to the criteria of the site itself.
So, if someone likes the idea, please share your fascinating experience communicating with the support of one or another site.