Sami Qasem
VP, Global Head of Content, Huawei CBG
In this issue, Sami Qasem shares his thoughts on how 5G will influence mobile app development moving forward.
As 5G technology slowly becomes a reality for both consumers and enterprises, it also opens up all sorts of opportunities for developers to create ground-breaking mobile apps that can leverage the technology’s enhanced capabilities. For instance, the app industry will likely see a rise in cloud-based apps as developers move the processing load off the device and instead utilise 5G speeds to transmit the data between device and server. However, because 5G is still a budding technology, it comes with its own set of unique challenges and roadblocks. As such, there are still uncertainty within the industry on how mobile developers can best prepare themselves ahead of mainstream adoption.
How will 5G impact mobile apps developers?
· How will 5G disrupt the mobile app development space in terms of innovation and consumers’ expectations?
As 5G is rolled out to more countries and cities around the world, consumers will expect an in-home WiFi experience while using their mobile networks. Users will be able to enjoy faster loading of rich media, high quality content on the go and faster browsing, but it also opens up a world of possibilities to developers.
Things we’ve only imagined in sci-fi movies could become a reality. Real-time haptic feedback between users, VR and AR won’t be limited to the home, richer 3D and 4D advertising and fewer delays over mobile networks will push developers to keep up with consumer expectations.
· What are the main verticals that will stand to enjoy the maximum benefit from 5G technology?
There are a number of industries that will benefit from 5G – location-based apps, IoT devices, healthcare, education and the self-driving automotive industry are just a few. The one I’m most excited about however, is gaming. I think we’ll see a bleeding between entertainment, gaming and eSports, as well as a rise in AR/VR Gaming. The stability and speed of 5G will allow for real-time feedback and interactions.
· What should developers’ main priority be when incorporating 5G technology into their apps?
Developers will need to innovate quickly. Consumers already expect high quality content, and once they’ll be able get this reliably outside of the home, they’ll be looking for the next big thing. This might be 5K movies on their mobile or tablets. Or the next leap in the gaming experience. Hardware will need to keep up, but so will software.
As consumers get more accustomed to their content loading faster, they’ll expect their Apps to do the same. Developers should consider making their apps as light as possible, relying on cloud technology for on-demand resources. Testing will also become extra important for developers – ensuring they guarantee a good experience for customers on both 5G and non-5G devices.
· What are some available resources which can support smaller app companies in developing app features that can take full advantage of 5G exceptional capabilities?
Developers need to be pro-active and ensure they don’t get left behind, they should consider implementing technologies that are available now, where possible. Similarly, they’ll need to ensure they’re not exclusively 5G compatible, just yet. As they consider future development they should keep an eye out for articles and technologies via AppGallery Connect, as well as wider tech blogs.
The improved connectivity offered by 5G will decrease an app's load time, making it more responsive. This will significantly improve user experience by lending higher visual clarity to the app and enhancing its performance. Developers will be able to pack in more functionalities into the mobile app while boosting UX.
There is no denying that 5G will significantly upend our ways of living. It is being coined as the catalyst for the fourth industrial revolution. While 5G could disrupt industries, it has the potential to create a multitude of new business opportunities.
Related
Hey Guys,
We are small startup based on mobile games development, we would like to start monetizing via one of provided monetization platforms and their networks.
Some of our games will include rewarded video.
We are planning to get tones of views so important point for us is fill rate and completions.
Does their some big differences between supersonic and fyber? Which one should we use ?
Hi,
I work for ironSource Mobile, a leading advertising platform. We are experts at monetizing non-paying users.
Current publishers using our products include EA Sports, Zynga, Nordeus, GREE, LOVOO, Fingersoft, among other.
Our solutions generate substantial revenue for publishers by allowing users to earn your virtual currency in exchange for watching videos and completing targeted advertising offers from our top tier global advertisers.
I would love to learn more about your monetization strategy and talk further more about working together, as I'm confident we can help you increase your revenue significantly.
Feel free to reach out at [email protected]
albertos001 said:
Hey Guys,
We are small startup based on mobile games development, we would like to start monetizing via one of provided monetization platforms and their networks.
Some of our games will include rewarded video.
We are planning to get tones of views so important point for us is fill rate and completions.
Does their some big differences between supersonic and fyber? Which one should we use ?
Click to expand...
Click to collapse
Full Disclosure, I work with Appodeal, a programmatic mediation tool for developers.
Let me just say you need to broaden your considerations. Overall, Fyber, Ironsource (and MoPub), while popular, offer vastly similar technologies, relying on predictive algorithms based on historical data to ensure performance is optimized, and require ADDITIONAL integrations to support mediated partners.
With Appodeal, we do things a bit differently. Rather than relying on historical (an potentially irrelevant) data, our solution forces advertisers to compete, in real time, in bidding war for your ad request.
Also, everything is available under a single SDK/Account/Platform/Payment, so you're not managing separate adapters and accounts to actually mediate, as is the case with our competitors.
Overall, Appodeal technology can produce a 15% increase in revenues over other mediation providers, and we can save you more time with simpler integration and automated ad serving.
Feel free to hit me up via email, [email protected], or via Skype, christopher_jam, if you would like to know more. Happy to do provide a demo of the platform. Would be great to have the chance to check out some of your apps and recommend some user friendly ad strategies.
No matter what, best of luck!
Cheers,
Chris
Human exploration will never stop. We should set our sights beyond what we see now and look to the future, shifting from innovation to invention. We’re seeing rapid changes to life, work, and society as every industry adopts emerging technologies like 5G, cloud, big data, IoT, and artificial intelligence.
We are building a world in which everything is connected, sensing, and intelligent. The fusion of ICT’s nascent strands is creating new business models, new capabilities, and new possibilities for how we approach life and business. Intelligent devices and systems are making all kind of service paradigms possible that were once the realms of sci-fi, from robots in the home and immersive VR to zero search, frictionless communications, and more.
Since our inaugural GIV report in 2018, we’ve been seeing the deeper adoption of ICT by enterprises and industries, opening new doors to innovation, inclusion, and sustainability. 2019’s [email protected] presents Huawei’s insights into the opportunities that new technologies will create across 17 industries, including transport, retail, finance, manufacturing, and aerospace.
GIV2025 sets out 10 trends and key predictions for 2025. These are as follows:
1. Living with Bots: Advances in material science, perceptual AI, and network technologies are powering the uptake of robotics in a variety of home and personal scenarios. GIV predicts a global penetration rate of home robots of at least 14%.
2. Super Sight: The convergence of 5G, VR/AR, machine learning, and other emerging technologies will let us see beyond distance, distortion, surface, and history, opening up new vistas for people, business, and culture. GIV predicts that VR/AR will have a user base of 337 million.
3. Zero Search: As data-driven and sensor-equipped appliances and devices begin anticipating our needs, information will find us. Future searches will be button-free, personal social networks will be created effortlessly, and industry will benefit from “zero-fault maintenance”. GIV predicts that 90% of smart device owners will use intelligent personal assistants.
4. Tailored Streets: Intelligent transport systems will connect people, vehicles, and infrastructure, creating zero congestion, rapid emergency response, and other functions that will make life smoother. GIV predicts that 15% of vehicles will have Cellular Vehicle-to-Everything technology.
5. Working with Bots: Already transforming many industries, smart automation will take on more hazardous, repetitive, and high-precision tasks – a boon for safety and productivity. GIV predicts that there will be 103 robots in industry for every 10,000 employees.
6. Augmented Creativity: Cloud AI will cut the cost and barrier of entry to scientific experimentation, innovation, and art, opening up a goldmine of creative potential that’s available to all. GIV predicts that 97% of large companies will have deployed AI.
7. Frictionless Communication: AI and big data analytics will create seamless communication between companies and customers and break down language barriers. Accuracy, understanding, and trust will underpin tomorrow’s communications. GIV predicts that enterprises will fully use of 86% of the data that they produce.
8. Symbiotic Economy: Companies across the planet are adopting digital tech and smart applications on unified access platforms – that means greater collaboration, resource-sharing, stronger global ecosystems, and higher productivity. GIV predicts that cloud technology penetration among enterprises will be 100%.
9. 5G’s rapid rollout: 5G is here and it’s landing far faster than any previous wireless generation – the potential for individuals, businesses, and society is enormous. GIV predicts that 58% of the world’s population will have access to 5G.
10. Global Digital Governance: Advancements in digital tech must be balanced by shared data standards and principles for data use. GIV predicts that the annual volume of global data will reach 180 ZB (1 ZB = 1 trillion GB).
By combining Huawei’s own data with the findings of international organizations, market researchers, and industry leaders, it is our aim to demonstrate the value of ICT in business and society.
Led by artificial intelligence, 5G, and cloud computing, the Fourth Industrial Revolution is accelerating the arrival of the intelligent world. Huawei is committed to building digital platforms, user experiences, and intelligent technology that power ubiquitous connectivity in every scenario. It’s our mission to offer every person, home, and organization an intelligent future and the benefits of entirely new opportunities for growth.
We hope the report inspires you to touch an intelligent future. So, please visit our minisite and download the full Huawei Global Industry Vision [email protected]
{
"lightbox_close": "Close",
"lightbox_next": "Next",
"lightbox_previous": "Previous",
"lightbox_error": "The requested content cannot be loaded. Please try again later.",
"lightbox_start_slideshow": "Start slideshow",
"lightbox_stop_slideshow": "Stop slideshow",
"lightbox_full_screen": "Full screen",
"lightbox_thumbnails": "Thumbnails",
"lightbox_download": "Download",
"lightbox_share": "Share",
"lightbox_zoom": "Zoom",
"lightbox_new_window": "New window",
"lightbox_toggle_sidebar": "Toggle sidebar"
}
This article is derived from a speech given at Huawei’s 2020 Global FSI Summit, a global ICT event hosted by Huawei that is focused on partnerships and trends in FSI. It was founded in 2013 and features thought leaders, consultants, and experts from the industry.
2020 is set to be a tough year. There have been unprecedented disruptions to all industries with workforces largely restricted to working from home. Yet, many companies in the Financial Services Industry (FSI) have still successfully managed to provide essential services to customers. Indeed, we have seen that a substantial number of financial institutions have made big strides in their use of digital technologies and digital functionalities, to better cope with the challenges of the pandemic. Many industry leaders have already shared their insights for accelerating industry digital transformation as well as improving industrial operations.
I would like to give you a brief introduction to the progress Huawei has already made in the finance industry. As things stand today, we have already worked with more than 1600 financial institutions, including 45 of the world’s top 100 banks, spanning across more than 60 countries.
2019 was a tough year for Huawei, but we managed to overcome the challenges, gaining the trust of our customers in the process. In 2019 alone, we added over 300 new global FSI customers, who chose Huawei as a trusted transformation partner, recognizing the competitive positioning of our products and the value they bring, regardless of external challenges. I would like to thank every Huawei customer for their interest and support.
Indeed, in 2019, we built or strengthened partnerships with leading banks, and insurers as well as securities houses in France, Italy, Singapore, Brazil, Turkey, India, and beyond. We were able to enhance the reliability and resilience of legacy IT systems and boost digital capabilities for customers. These typical success stories reflect the real-world capabilities and real-world value Huawei products provide. We have become an integral partner for global FSI customers for their digital transformation needs.
We are committed to building a robust ecosystem with our global partners, providing them with innovative solutions and helping customers accelerate digital transformation. With the increasing demand for cashless and smart finance, Huawei works closely with leading global partners to help banks improve digital capabilities, ensuring that more people have access to financial services.
The construction of this global ecosystem is one of our core focuses, and we’ve been working extremely hard on it. Our goal is to build a comprehensive ecosystem and provide more services globally through Huawei’s rapidly growing cloud services. For example, in the near future, an African bank will be able to use a Chinese or European AI partner’s outbound call service over cloud .
In China, banks are accelerating their digital transformation. Here, Huawei has played an active role and has become the largest digital transformation partner for China’s financial industry.
For instance, Huawei has helped leading Chinese banks complete the migration of massive data from traditional data warehouses to Huawei GaussDB platforms. This allows for the improved data processing and analytics capabilities specifically required in the mobile Internet era, further driving business innovation.
We are also working with leading banks to migrate their core credit card systems from a mainframe to an open distributed platform, with over 100 million customers involved. In addition to offering Infrastructure as a Service (IaaS) and Platform as a Service (PaaS), Huawei also takes part in the construction of cloud platforms for numerous large-scale banks.
In China, Internet tech giants possess unique competitive advantages as they explore disruptive FinTech applications, making competition from them in the financial sector extremely fierce. The competition and cooperation between these Internet giants and the Chinese financial industry has therefore been both unique and extremely interesting.
Of course, this year, this is all happening against the backdrop of COVID-19, with financial institutions around the world continuing to strive to ensure service continuity for customers. Huawei is doing the same.
We are customer-centric and committed to supporting our customers in Business Continuity Management (BCM), making the most of our global capabilities. Huawei has the global resources to efficiently respond to customer needs, providing urgent deliveries and enhanced digital support, for example, as well as ensuring the normal operation of data centers.
With the majority of technical experts working from home during the pandemic, the use of remote Proof of Concept (PoC) tools has emerged. To date, we have successfully completed over 500 remote PoCs with global customers. Our innovative set-up allows customers to implement all configurations and complete load testing and functional testing, all without the need to leave their homes.
Huawei and Chinese financial institutions have also accumulated vast experience in adapting to remote offices and the closure of a significant number of physical branches. Over the past three months, we have hosted online exchanges with over 50 financial clients from our headquarters in Shenzhen and offices overseas. This has allowed us to share our experiences and exchange views on the global financial picture.
Looking ahead to the future, uncertainty is the biggest problem as we look to enter the post-pandemic era. According to the International Monetary Fund (IMF) World Economic Outlook, the global economy will shrink sharply, by at least 3% in 2020, a larger contraction than the 2008–2009 financial crisis. Work, life, and business have all been profoundly affected, ushering in a “new normal.” We need to consider what this mean for financial institutions. How can we deal with such uncertainties?
Over the short term, global economic contraction will affect banks’ loan-loss reserves. Even with central bank intervention, the impact is likely to remain severe.
Twitter, a huge global company has announced that its employees can choose to work permanently from home if they prefer. However, banking has not made such a dramatic change. Overall, this is unsurprising in a sector traditionally viewed as conservative.
However, on the contrary, banking’s rapid embrace of digital strategies during these times belies that image. So, in wealth management for example, banks can and have offered consulting and transaction services digitally, allowing customers more time to look after their investments. As a result, wealth management has boomed and there has been a dramatic change in client behavior.
To underline the main point: we have found that digital technology is a critical way to address the impact of the pandemic. This digital space is where leading global financial institutions work their best amid the process of digital transformation. China Merchants Bank (CMB), for instance, has continued to efficiently issue large loans to corporate customers through a zero-contact process. Meanwhile, China Life held an online training live broadcast for over one million insurance agents. It is therefore abundantly clear: financial institutions with high-performing digital capabilities will thrive in the future.
As I have just said, we have had numerous exchanges online with numerous financial executives across the world. They all believe that remote work capabilities and business agility are particularly critical in the new normal. And we can surely all agree that financial institutions must move quickly into this digital world. It is further predicted that e-commerce, digital payments, and super apps will gain further traction and become major trends. Rapid changes must come with renewed models for Business Continuity Management (BCM) covering mobile offices, digital transformation, risk management, internal control processes, and more.
Simultaneously, digital transformation will be more effective with the well-timed introduction of new technologies including 5G and the Internet of Things (IoT), to accelerate the process. Early adopters will be able to convert today’s challenges into competitive advantages in the future and take a comfortable lead in the digital world.
The digital world will be based on mobility, with connectivity becoming exceedingly important: customers will need and demand full access to financial and non-financial services anytime, anywhere. 5G is not just an innovative connection point but also one that drives business innovations, to enable all-round customer experiences. In the future, powerful real-time connections must be ubiquitous, and 5G, IoT, and flexible networks are key technologies in delivering this.
We believe that mobile capacity will be the core capability of future banks. It will not only serve as a point of contact with clients, but also as an interface for internal operations and collaborations with partners. The mobile apps of banks will become a key operational platform. To support such a mobile-centric model requires new Information Technology (IT) architecture and key capabilities in 5G, Artificial Intelligence (AI), and cloud. As a leader in these fields, Huawei is uniquely positioned to support the cloud transformation of financial institutions as well as build new connectivity capabilities, helping financial institutions improve agility and innovation
Mobile apps will be the main arena for future banks, with digital customer acquisition dictating app traffic. Banking apps will become the core platform for digital operations, and will turn into super apps by combining multiple services for all scenarios, creating an ecosystem.
Banks will therefore need to transform into mobile-centric IT architecture, including building mobile internet based on 5G technology, restructuring flexible cloud-based and distributed IT architecture, building AI-powered data platforms, and building agile micro-service architecture, open Application Programming Interfaces (APIs) , and more.
Over the past ten years, we have gained a wealth of experience in the global financial industry. In particular, in the Chinese market, we have invaluable firsthand experience working with top banks undergoing digital transformation at the same time as they are competing with tech giants exploring FinTech disruptions to the industry. The rapid development in the mobile app era of these banks has also provided a great deal of insight. We are more than happy to share our experience and ecosystems with our customers and partners around the world, to enter the mobile digital world together.
{
"lightbox_close": "Close",
"lightbox_next": "Next",
"lightbox_previous": "Previous",
"lightbox_error": "The requested content cannot be loaded. Please try again later.",
"lightbox_start_slideshow": "Start slideshow",
"lightbox_stop_slideshow": "Stop slideshow",
"lightbox_full_screen": "Full screen",
"lightbox_thumbnails": "Thumbnails",
"lightbox_download": "Download",
"lightbox_share": "Share",
"lightbox_zoom": "Zoom",
"lightbox_new_window": "New window",
"lightbox_toggle_sidebar": "Toggle sidebar"
}
This article is derived from a speech given at Huawei’s 2020 Global FSI Summit, a global ICT event hosted by Huawei that is focused on partnerships and trends in FSI. It was founded in 2013 and features thought leaders, consultants, and experts from the industry.
2020 is set to be a tough year. There have been unprecedented disruptions to all industries with workforces largely restricted to working from home. Yet, many companies in the Financial Services Industry (FSI) have still successfully managed to provide essential services to customers. Indeed, we have seen that a substantial number of financial institutions have made big strides in their use of digital technologies and digital functionalities, to better cope with the challenges of the pandemic. Many industry leaders have already shared their insights for accelerating industry digital transformation as well as improving industrial operations.
I would like to give you a brief introduction to the progress Huawei has already made in the finance industry. As things stand today, we have already worked with more than 1600 financial institutions, including 45 of the world’s top 100 banks, spanning across more than 60 countries.
2019 was a tough year for Huawei, but we managed to overcome the challenges, gaining the trust of our customers in the process. In 2019 alone, we added over 300 new global FSI customers, who chose Huawei as a trusted transformation partner, recognizing the competitive positioning of our products and the value they bring, regardless of external challenges. I would like to thank every Huawei customer for their interest and support.
Indeed, in 2019, we built or strengthened partnerships with leading banks, and insurers as well as securities houses in France, Italy, Singapore, Brazil, Turkey, India, and beyond. We were able to enhance the reliability and resilience of legacy IT systems and boost digital capabilities for customers. These typical success stories reflect the real-world capabilities and real-world value Huawei products provide. We have become an integral partner for global FSI customers for their digital transformation needs.
We are committed to building a robust ecosystem with our global partners, providing them with innovative solutions and helping customers accelerate digital transformation. With the increasing demand for cashless and smart finance, Huawei works closely with leading global partners to help banks improve digital capabilities, ensuring that more people have access to financial services.
The construction of this global ecosystem is one of our core focuses, and we’ve been working extremely hard on it. Our goal is to build a comprehensive ecosystem and provide more services globally through Huawei’s rapidly growing cloud services. For example, in the near future, an African bank will be able to use a Chinese or European AI partner’s outbound call service over cloud .
In China, banks are accelerating their digital transformation. Here, Huawei has played an active role and has become the largest digital transformation partner for China’s financial industry.
For instance, Huawei has helped leading Chinese banks complete the migration of massive data from traditional data warehouses to Huawei GaussDB platforms. This allows for the improved data processing and analytics capabilities specifically required in the mobile Internet era, further driving business innovation.
We are also working with leading banks to migrate their core credit card systems from a mainframe to an open distributed platform, with over 100 million customers involved. In addition to offering Infrastructure as a Service (IaaS) and Platform as a Service (PaaS), Huawei also takes part in the construction of cloud platforms for numerous large-scale banks.
In China, Internet tech giants possess unique competitive advantages as they explore disruptive FinTech applications, making competition from them in the financial sector extremely fierce. The competition and cooperation between these Internet giants and the Chinese financial industry has therefore been both unique and extremely interesting.
Of course, this year, this is all happening against the backdrop of COVID-19, with financial institutions around the world continuing to strive to ensure service continuity for customers. Huawei is doing the same.
We are customer-centric and committed to supporting our customers in Business Continuity Management (BCM), making the most of our global capabilities. Huawei has the global resources to efficiently respond to customer needs, providing urgent deliveries and enhanced digital support, for example, as well as ensuring the normal operation of data centers.
With the majority of technical experts working from home during the pandemic, the use of remote Proof of Concept (PoC) tools has emerged. To date, we have successfully completed over 500 remote PoCs with global customers. Our innovative set-up allows customers to implement all configurations and complete load testing and functional testing, all without the need to leave their homes.
Huawei and Chinese financial institutions have also accumulated vast experience in adapting to remote offices and the closure of a significant number of physical branches. Over the past three months, we have hosted online exchanges with over 50 financial clients from our headquarters in Shenzhen and offices overseas. This has allowed us to share our experiences and exchange views on the global financial picture.
Looking ahead to the future, uncertainty is the biggest problem as we look to enter the post-pandemic era. According to the International Monetary Fund (IMF) World Economic Outlook, the global economy will shrink sharply, by at least 3% in 2020, a larger contraction than the 2008–2009 financial crisis. Work, life, and business have all been profoundly affected, ushering in a “new normal.” We need to consider what this mean for financial institutions. How can we deal with such uncertainties?
Over the short term, global economic contraction will affect banks’ loan-loss reserves. Even with central bank intervention, the impact is likely to remain severe.
Twitter, a huge global company has announced that its employees can choose to work permanently from home if they prefer. However, banking has not made such a dramatic change. Overall, this is unsurprising in a sector traditionally viewed as conservative.
However, on the contrary, banking’s rapid embrace of digital strategies during these times belies that image. So, in wealth management for example, banks can and have offered consulting and transaction services digitally, allowing customers more time to look after their investments. As a result, wealth management has boomed and there has been a dramatic change in client behavior.
To underline the main point: we have found that digital technology is a critical way to address the impact of the pandemic. This digital space is where leading global financial institutions work their best amid the process of digital transformation. China Merchants Bank (CMB), for instance, has continued to efficiently issue large loans to corporate customers through a zero-contact process. Meanwhile, China Life held an online training live broadcast for over one million insurance agents. It is therefore abundantly clear: financial institutions with high-performing digital capabilities will thrive in the future.
As I have just said, we have had numerous exchanges online with numerous financial executives across the world. They all believe that remote work capabilities and business agility are particularly critical in the new normal. And we can surely all agree that financial institutions must move quickly into this digital world. It is further predicted that e-commerce, digital payments, and super apps will gain further traction and become major trends. Rapid changes must come with renewed models for Business Continuity Management (BCM) covering mobile offices, digital transformation, risk management, internal control processes, and more.
Simultaneously, digital transformation will be more effective with the well-timed introduction of new technologies including 5G and the Internet of Things (IoT), to accelerate the process. Early adopters will be able to convert today’s challenges into competitive advantages in the future and take a comfortable lead in the digital world.
The digital world will be based on mobility, with connectivity becoming exceedingly important: customers will need and demand full access to financial and non-financial services anytime, anywhere. 5G is not just an innovative connection point but also one that drives business innovations, to enable all-round customer experiences. In the future, powerful real-time connections must be ubiquitous, and 5G, IoT, and flexible networks are key technologies in delivering this.
We believe that mobile capacity will be the core capability of future banks. It will not only serve as a point of contact with clients, but also as an interface for internal operations and collaborations with partners. The mobile apps of banks will become a key operational platform. To support such a mobile-centric model requires new Information Technology (IT) architecture and key capabilities in 5G, Artificial Intelligence (AI), and cloud. As a leader in these fields, Huawei is uniquely positioned to support the cloud transformation of financial institutions as well as build new connectivity capabilities, helping financial institutions improve agility and innovation
Mobile apps will be the main arena for future banks, with digital customer acquisition dictating app traffic. Banking apps will become the core platform for digital operations, and will turn into super apps by combining multiple services for all scenarios, creating an ecosystem.
Banks will therefore need to transform into mobile-centric IT architecture, including building mobile internet based on 5G technology, restructuring flexible cloud-based and distributed IT architecture, building AI-powered data platforms, and building agile micro-service architecture, open Application Programming Interfaces (APIs) , and more.
Over the past ten years, we have gained a wealth of experience in the global financial industry. In particular, in the Chinese market, we have invaluable firsthand experience working with top banks undergoing digital transformation at the same time as they are competing with tech giants exploring FinTech disruptions to the industry. The rapid development in the mobile app era of these banks has also provided a great deal of insight. We are more than happy to share our experience and ecosystems with our customers and partners around the world, to enter the mobile digital world together.
Author: Martin Alvarez，Web Standards Expert at EU.SID (Standards and Industry Development) Huawei Consumer Business Group，shares his thoughts on the compatibility between Quick Apps and digital lifestyles in the 5G era.
5G is envisioned as the ultimate solution to cellular connectivity – promising multi-Gbps peak data speeds with ultra-low latency of just 1 millisecond, alongside a wealth of other improvements. As users get accustomed to these changes, it induces further changes in user expectations – such as for greater efficiency and performance in mobile apps.
However, the technology is still in infancy and imperfect – IDC warns in a whitepaper that enterprises should not fall into the trap of viewing 5G as a simple “plug and play” technology that will deliver increased mobile connectivity. Developers should leverage this transition period to explore how different technologies – such as Quick Apps – can best take advantage of what 5G can offer and adapt accordingly.
In this article, Martin Alvarez shares his thoughts on the compatibility between Quick Apps and digital lifestyles in the 5G era.
What are the major disruptions that developers will experience with 5G technology?
• As users' needs evolve to reflect the faster-paced 5G lifestyle, traditional apps will likely lose favour among mobile users due to the inherent friction in the user journey, including tedious installation and registration processes.
• Quick apps are the perfect complement in the new era due to their easy discoverability, direct access, immediate response, as well as growing capabilities that are on par with traditional native apps.
• This transition between traditional to Quick Apps is likely to meet attraction from both users and developers. Users only pay attention to the appealing and efficient product/service, rather than the underlying technology. Additionally, quick apps are based on frameworks and standards that are popular with developers.
RESILIENCE and AGILITY
As competition within the app industry intensifies, developers looking to stay competitive must be of a certain calibre. This includes being resilient as well as capable of adapting quickly to societal changes and disruptions.
More importantly, businesses and developers must possess the agility to cater to the rapidly-changing users’ demands. As a result, developers will need the support of toolkits and frameworks that are easy to maintain and help them build products swiftly. These tools will have to involve less coding, less complexity in the framework, reusable components, pluggable third-party services.
FRICTIONLESS APPS
As online services’ capabilities continue to improve and expand exponentially, it encourages consumers’ reliance on them for daily tasks. This explains why smartphone usage is at an all-time high at the moment – the devices are needed to even perform the most common day-to-day tasks, such as accessing virtual loyalty cards or viewing a restaurant’s digital menu.
In addition, mobile users only interact with a significantly small number of apps installed on their devices on a regular basis. The fact that the app discovery journey is fraught with friction and pain points further hurts traditional apps’ standing in mobile users’ eyes. On the other hand, Quick Apps are the perfect replacement in the new era due to their easy discoverability, instant access, and growing capabilities on par with traditional native apps.
QUICK RESPONSE
Each individual Quick App is designed to perform one task – this specialization allows the developers to home in on the necessary processes and guarantees maximum efficiency.
Along the same vein, consumers’ expectations will be conditioned to match that high level of speed and efficiency for all other aspects of their interaction with the apps. Thus, it is crucial for Quick App developers to ensure that users can access their services in the timeliest fashion, which will be where 5G comes in. The new generation of network technology would guarantee the provision of the service with the lowest latency while preserving the quality, privacy and security of the service.
BETTER TOOLS
This transition between traditional to Quick Apps is unlikely to meet resistance from both users and developers. Users historically only pay attention to the end product/service, rather than the underlying technology.
Additionally, Quick Apps are based on frameworks and standards – such as HTML-like components, CSS, and JavaScript – that are popular with the developer communities, encouraging a smoother adoption of the more efficient Quick Apps.